The Language of Global Marketing 🎤🎧🗣

×

Neil

00:00

00:00

IN STUDIO

/

Neil Haley

Fireside is the next evolution of storytelling. The next media empires are emerging on Fireside...all through the power of Story.

Request Access to Fireside

Transcript

...

Who

...

Hey, guys. I'm excited about our guest day.

...

The topic seems so interesting

...

because

...

we really have because of social,

...

go more and more

...

into

...

into

...

global

...

a global perspective, especially from that other app.

...

My guest today is gonna introduce herself, and we're gonna talk about the language of global marketing,

...

which

...

I find fascinating after reading out in a website and things like that.

...

When deep please introduce yourself.

...

Neil. It's so great to be. This is my my first time really using this app. So I'm I'm getting a kick out of it.

...

I am president of Rapport, International.

...

We provide high quality

...

written translation

...

and spoken interpretation

...

services

...

on the host of the global marketing show.

...

And my book just published

...

a month ago, the language of global marketing,

...

translate your domestic strategies into international sales and profits. So that's my my work introduction.

...

And that's perfect. So I'm just gonna really stick to the topic just because I'm very interested in this in this the fact of the matter before

...

that other app, I only had clients in the United States. Now I have in four of the countries.

...

And never would have considered ever that

...

happening

...

because just thought ...well, you know, what? I'm just gonna end up meeting people

...

that are from the United States. That's it. And then it I mean, had a team

...

globally, but I never

...

had

...

clients globally. And now it's totally changed the perspective

...

because of this global conversation.

...

How many companies miss out in the fact I'm not looking. They look towards only certain countries,

...

especially North America to mark

...

a

...

huge number.

...

There's such an opportunity.

...

Well, you've become what's called an accidental

...

sport.

...

That means that you kinda of fell into it. You didn't have a plan for it, but you noticed it and then you started acting upon it, and so you became an an border accidentally.

...

So the the people in the Us

...

who are missing out on the opportunity, if you look at the people who the companies that are doing it,

...

less than one percent of Us companies

...

export. And of those ninety eight percent of them are small and mid midsize companies.

...

And because our balance of trade is so far off,

...

the state and federal governments

...

offer grants and free supports to companies to help them export.

...

So you could go ahead and have a consultant help you do research to find a distributor or make connections in countries,

...

and you can actually get a grant to pay for your translation.

...

So this is part of the reason that I wrote the book if the opportunity is huge.

...

This is the roadmap map on how to get it done.

...

So those grants go towards what, explain more like what to say. I I chose a country like India

...

to go and market to. Because of the the ...the scale and the large

...

extent of their

...

services about had a product. I do have some products that represent. So this is interesting

...

talk about a global market and especially one of them that really wants to go global.

...

What do you mean by grant?

...

Okay. So you're gonna go into India,

...

and

...

to sell into India, you need to understand

...

how to get into the industry and then how to ship your products, how to build a strategy around it, how to make sure you're meeting the government laws and regulations.

...

You gotta have some connections on the ground there to help you with the layer of the land or

...

or

...

introductions there. Maybe you wanna find a distributor.

...

So all those things have to happen. So you can go to the state agency

...

that support you and say, you know, I wanna export what can I do?

...

So besides taking classes, they can help you do that preliminary

...

research,

...

then they run trade shows or trade

...

expeditions there. So you could get a grant to go into the country.

...

Well,

...

when you go on a trade show, you probably need

...

your marketing material translated made, maybe for india, maybe not. It depends on what kind of products you have.

...

And so if you want to have that translation done, you can get a grant to pay for it. Now

...

you also have to have your website translated because when you're helping the people, come to your website, and learn like you.

...

It can pay

...

for translation for your website. Now during Covid, they actually expanded it and said, well, since people aren't doing trade shows, we're gonna let them use their grants

...

for updating their website because they found that

...

people were saying, well, I'm not gonna translate my website until I redo it, but they had to come up with the money and the strategy to do it. So we've put together all sorts of packages on

...

how to update you website how to translate it. And then if you wanna do ongoing content because you folks got a you know, bring people there and keep your your website fresh.

...

No. That's that's key because I we have how do you let's just say you do translate a website.

...

How do when it goes from another country searches, they know which language to chips

...

how does that work? Especially if you're a global company now? Where you need to ...where depending on what language when they just

...

So there's a ...the

...

worst way to do it is to put the Google plug in into your website and assume that's helping you.

...

That does websites such a disservice, and I cannot scream that loud enough and I have a whole chapter that talks about it in the book.

...

But the problem there is is you put the Google

...

plug in in, and usually, your webmaster master

...

says well, I'm gonna

...

put it down at the bottom. Well, if you've got somebody who doesn't speak English You have English website. They have to figure out how to navigate down to it. The second problem is is they get down to it, and they've gotta pick the language.

...

And the the the plug

...

language drop down menu doesn't translate the languages. So imagine you go to a Chinese website. You're lucky enough to find

...

the Google

...

translate plug in,

...

then you've gotta know

...

how to read Chinese characters that say English. So you can actually put it in to get to it.

...

We'll, say you pass all those hurdles as a buyer, which you know, buyers aren't gonna to spend that much time on it,

...

then they go in and they get a bad translation.

...

So it doesn't make sense. It's improper grammar. It might have references that that, you know, are words that don't make sense.

...

So ...and then the final problem as Google sees that is duplicate content

...

because

...

you put content up their machine has translated it, and so it's showing is the same content.

...

So so Google translate is convenient when you have a

...

quick need, but don't use it for your marketing material on your website. Now how do you do it? Best practices is to put a little globe up at the top right hand side of your website, so somebody can click on the globe it's in international sim symbol.

...

And then have the languages that you have in there translated so somebody can navigate to it.

...

That that Yeah. No. It makes complete sense. And it's just very good. But I'm gonna kinda jump back, but I know that you're in the then that you're focusing on the language in. But, like, why would people with a product

...

think they wanna sell to countries that might not have the cash flow reserves that North America has. Why are those mistakes made? So for example,

...

we want to take a global

...

product to like a

...

hand sanitizer.

...

Which is the first poison free one, and we wanna go worldwide with this.

...

And

...

why is it that you want other countries that might not have the money or reserves to buy it.

...

What's the ...what what do you see? Like, you know, like, how certain to rule out to specific countries the market because of

...

the G.

...

And

...

and but I cover that in the book too.

...

Okay. So you wanna look at Gps.

...

Do you wanna look at

...

disposable income? Do you wanna look at purchasing power.

...

You can look at any metric.

...

The increase in disposable income across the countries.

...

We've actually

...

lost

...

relative

...

disposable income since the nineteen fifties in the Us.

...

And other countries

...

have gained.

...

So when we think that we're so wealthy here in the United States, there's a lot of other countries

...

that have disposable income or have the demand

...

or have the money to buy the products.

...

So that's number one is however you look across the metrics, these other countries are

...

have the capability of buying.

...

Another way to look at it is because their incomes are arising,

...

they are interested in goods from the United States.

...

So there's a naturally built in demand for that. You know, we have creative

...

industry leading

...

good good products

...

that people want. So that, you know, so you've got an innovative

...

the hand sanitizer

...

people are gonna want that.

...

There was another reason

...

that

...

it'll come to me.

...

So just looking at the money, Oh, I know what it was. I wanted to kind of switch in another way. So just looking at the money, the countries have the capability of buying it. It's not that we're the only wealthy country.

...

The other reason that you wanna do it is because companies that export or do business in more than one country.

...

They have higher revenues,

...

higher profits,

...

they're stronger companies.

...

They pay higher salaries

...

and they protect their domestic market

...

stronger.

...

So across all the metrics with companies that export,

...

you've got a much better growth

...

profitability and stability.

...

Yeah. Definitely. Yeah. It definitely seems like it. Sure.

...

And then

...

people forget about it. Well, how do they kinda figure us out? I know that you're involved in just helping them would get those specific grants. So I think I wanna jump back to those specific grants.

...

They only go towards translation or they get through other stuff as well.

...

Yeah. They good to other stuff. They can help with visiting the country.

...

If you wanna do the gold key program, which is, you know, so many introductions and

...

getting into a network.

...

So a lot of the a lot of the consulting services are free.

...

They run a lot of classes.

...

They do introductions.

...

They help with people, and this is their purpose for it. So the grants is if you want to charge those

...

or do translations or do the trade shows or get or travel to in country or

...

so they can use anything that is gonna help with exporting. And to find out about them, you can go to our website,

...

which is rapport

...

translations

...

dot com and go to the search icon and just put

...

grants in there, and it'll take you to a page where you can look up your

...

your state

...

and then find out who the direct contact is, email and phone number and reach out to them.

...

Well, that's that's awesome. And I think that that's something that

...

what products work well

...

when it talks about going down the countries,

...

Is it happy a product toward kid services of all these scenes stories

...

where services work well? As well. I mean, I've got ...I I mean, you can market to English speakers

...

all over the world. So that opens the door any country that has

...

that you meet to speak saying english in that country.

...

But what about other services that maybe adventures a language?

...

Products and services work great.

...

So

...

I didn't realize this to somebody just told me this, but, like, seventy five sent of the fortune one thousand companies are service based companies.

...

And so there's a huge market for services

...

international.

...

And I'll give you an example of one of our clients. He

...

provides

...

research

...

to consumer electronic

...

manufacturers

...

to give them information

...

on what products

...

consumers are buying.

...

And he's doing this all in English, and he accelerates the brick and mortar, the online, the, you know, the

...

Tv advertising,

...

so everything he consolidate

...

it so gives a metric and it gives you an idea of what to manufacture next time. Well manufacturers from around the world want this information.

...

He started getting a emails from China, and his website was only in English.

...

And so he called us up saying, hey, can you translate the emails. And, like, yeah, we can. But it's a minimum charge for each email that's gonna add up pretty quick. I said, let's step back here. Your goal is to sell to more than one Chinese

...

manufacturer.

...

So let's think about the types of questions that you could get. So a book that I love is Marcus Share. They ask

...

you answer.

...

It talks about the kind of content that buyers want.

...

So if you can think through

...

the questions, you don't even have to translate your whole website.

...

You can just translate

...

the top

...

five questions that people are gonna ask,

...

put the navigation globe up on the top. Right,

...

Click through, put a landing page in that language. And so you probably wanna put a little bit of about us and the benefits and features, but then you answer the five questions,

...

and he could take them straight through the buyer's journey

...

all the way on his website, and they could access the information that they wanted. So that's a perfect example of a service company providing a right there so all the Sas companies

...

they're ...you know, they're primed.

...

For doing it.

...

Definitely. And then and they're ...in a lot of having

...

no.

...

Now and that's the biggest miss one of the biggest mistakes that I see is is from the start, they should be thinking about how to go global someone they build it out, It can take

...

other languages in, maybe they'll never do it, but at least put that thought at at the beginning

...

because people can access you online.

...

Yeah. I just never thought of that. So and what about podcasting?

...

I'm just gonna bring out some strange because of a global burst of podcasting.

...

Where ......again, there's only two million podcasts

...

in the entire world or two point five million. That's still not a lot. In the world, how could a service based

...

podcasting agency or coaching or certain things?

...

Be able to go to other countries and be that consultant or that help to get them rolling. What would recommendations would you make in that? Because that's a big need now and that lot of them wanna hit the marketplace because there's still an opportunity

...

to service

...

all over of the world based on it, and say, especially there a business and ...Yeah.

...

I mean, definitely put a podcast

...

out.

...

I host a global marketing show podcast,

...

and I was just looking at the metrics with the marketing person. And we launched less than a year ago we're already in thirty countries

...

that we've got people listening.

...

So

...

even if you're just podcasting in English,

...

put it out when you get enough of a following,

...

if you want

...

to ...I mean, that's a a lot of podcast

...

use the content then for social media.

...

So you could download the transcript,

...

edit it to a blog,

...

and then translate it and use it on

...

your

...

website, You know, use it as blog or guest article or however you're you, you know, using the medium.

...

The other thing is is if you're recording your podcast

...

on a

...

a video,

...

you can use the whole video

...

do a purpose it and then put subtitles on that. So that's

...

fairly easy to do because you just ...again, you can get one of the made the translations done. I mean,

...

transcription done, edit it up,

...

then have it translated and then pop it up. So there's a lot of way of

...

multi per your content, and then you if you have a, you know, I talking in the book about having a strategy first, you're done just gonna randomly say i'm gonna translate this into Spanish.

...

You wanna think about what your goals are and make sure you have a company strategy, a marketing strategy that's supports that, and then a multi single strategy that supports your marketing strategy.

...

That is really a good idea because

...

yep, can put in show notes on your website or transcription that's in your website of the bought podcast,

...

What if you decided and that could increase your downloads to put in different languages.

...

Does Google crawl that differently now? And I'll allow people evidence in different languages, as well.

...

Yeah. Would. Because ...well, then ...okay.

...

So you have to optimize your original content for your keywords.

...

And then when you're doing your translation,

...

this is why you don't wanna use google translate

...

because you wanna pull out your keywords and make sure your translator knows

...

to use those keywords over and over again. So google would crawl that because the search Google's the most popular search engine

...

around the world,

...

and it's in all sorts of different languages. So if you're optimizing for keywords optimize for your translated keywords.

...

And sometimes there's not a one one translation of a keyword word, but if it's translator is

...

familiar with marketing translation. I mean, that's our specialty and there's, you know, maybe a couple others that specialize in that many will do it. But if you translate,

...

if you ask if your translators is a marketing translator, they'll know to give you a couple of options for keywords. So you can actually run the metrics

...

and decide how you wanna optimize for those. So, oh, yeah.

...

And then linkedin, you can have a violin globe

...

Linkedin profile too. There's a whole podcast

...

episode really.

...

Yeah.

...

That's fantastic.

...

So what ...let's ...so live ...let's kinda put this ...we've put the lots of bed the language of global marking. What about language? Is global Market your global marketing

...

podcast?

...

What have you seen as

...

how why did you start it? And what have you ...what

...

what kind of us strategies when you tell other people that you've done and things that you need to improve i'll with this being definitely

...

a podcasting site fireside. Lots of podcaster are here. In drove, and that's the beginning part of the creators and the podcast then the audience is coming from people who wanna live

...

Yeah. So so why did I put it together? And what have I learned?

...

Okay. So I put it together because,

...

again, it goes back to so few companies in the Us or x sporting, and plus, you have a lot of companies that wanna come into the United States.

...

And

...

with global marketing, you have to understand that just the language, but the culture and the demand for goods and the personas and the buyer's journey.

...

So I thought why not get people who specialize in global marketing

...

talking

...

about their experiences,

...

You know, what mistakes they've done, what they've seen, what different cultural experiences they've had

...

you know, I had one

...

woman on there who's a marketing expert and she went for a company that was in the tourism

...

industry.

...

And they decided to launch globally. Well, it was a fail because they didn't have enough people

...

time

...

energy and,

...

you know, money

...

to launch globally. And so she was reflecting back upon

...

how if they had picked a market figured out a process and then replicated that as they launched out, that might have led them for for more success.

...

So I've got manufacturers on their consumer products. We've got

...

advisors, so all sorts of. So it's just been fascinating

...

love recording the podcast

...

because

...

I always learned something I get a kick out of, but I always ask them what their favorite word is.

...

So what have I learned?

...

I wish I had started earlier because I think it's so fascinating to be able like access close.

...

We have ...you know, I'm really bad at asking for reviews

...

and so

...

started to realize that we need to start doing that more.

...

So how we're building that into the process

...

I brought an intern set me up on the podcast, and he does the intro in the.

...

I do long format So it's about an hour a long interview. I've often wondered should I have kept it to, like, thirty minutes and done them more frequently?

...

But the long form

...

really gets into the depth of

...

of the people's experience. Because it depends on your audience really wendy And if you're hitting

...

all the points that you need that seo See wise for your company.

...

And really, that's the big part of the whole thing of the podcast is,

...

you know, enjoying it. That's fine. Right? At one point after you've done

...

so many interviews,

...

then it it works, you know, much much

...

it becomes kind of old and really have to say, okay. The rhyme reason mom Wanna continue this. I enjoy it, but once you get into the years and years of doing this one, then you're gonna have to say, well, out my hour, am I hitting all these Seo points

...

that are really going to help

...

monetize my business through my podcast.

...

And that

...

is

...

the challenge that we all have podcast. As we do it for the wall of it, we do it because we enjoy the content, but at one point we get burned out, Not me, per because I've done over some thousand shows,

...

but I will get burned out different mediums, different things, have to change heads job. That's why I love interviewing people all the time because it's a I learned new things all the time. I've learned so much so far from our interview today, monday. But what I would say is that's the big thing that you have to look at. Okay.

...

Is my title of my podcast?

...

Really speaking of the audience, I wanna reach,

...

and are they resonating with this and are they taking action?

...

Yes.

...

Yeah. And so that's what we're still playing with the other angle that we came

...

I heard from another business owner is

...

invite people on

...

who you want to be your clients.

...

Oh, that's huge. That's that's like that's that's a strategy Do all the time.

...

Yeah.

...

Because then you're developing the relationship with it. So that's And then at the end, asking for referrals for other people to go on the show or if anybody needs translation,

...

it's a huge networking thing, podcasting.

...

Yeah. And then really in then when you grow to a point, like you've grown or I'm growing in my business,

...

it's more more how much can I do? Like, if you ask me,

...

I'd like you to be a guest on My. I have no time. I'm gonna do this, and then I'm doing this every day because I'm enjoying this

...

quite experienced a new thing, but then it becomes a podcast, and I'm hitting two things in thirty minutes and getting meet interesting people that I might have not

...

been able the to interview before.

...

So

...

it's slot because of time

...

that ...because I even lost celebrities, lot of different people all the time. I don't get the chance to really delve into what I love to talk about business.

...

And this was such a perfect one because now I'm gonna start thinking about some of these things moving forward,

...

not jumping to a global perspective, but saying, okay, when I get here,

...

this is what I need to do. Or from consulting another client

...

that needs to go global, like we talk to hand Sanitizer,

...

then what we're gonna have to hire Wendy. So there you go. When being a guest, about other people's podcasts will help you grow your business as well. So it's just ...it's just the always interesting to look at the number of ways. But the first way, ultimately,

...

is the easiest way because if you could ...no one does Seo well and podcasting. And do a awful job..

...

So if you ...and you really don't ...you ...it's really, like a book when we ...look at ...you look at you, the language of global marketing.

...

If you try to write a blog, the language of global marketing, that would be a totally

...

Yeah. I mean, that's really interesting. So,

...

social media. So that means every description you write about the pod should include your keywords.

...

Yes.

...

Yeah. Okay.

...

See, I just got a major correction. I need to start new one Your title is better than you bigger than you guest.

...

Okay. And then you take the show notes and then get the transcription for your website, and it's got the Seo

...

off

...

you've killed you, then you have two things out. At want one and two. And then, especially for the information that you really have very

...

Yeah.

...

Yeah. That's ...we never run out of topics. We've got lists lists of topics to write about. That's why I actually wrote the book because I was like, okay. If we're writing all this let's just

...

pull together all the common questions that we

...

get asked,

...

put it in a normally

...

and easy read ...to read follow format to give people the roadmap map and considerations they might not have thought of at the beginning.

...

I agree if you can completely.

...

Yeah. Yeah.

...

So are you running into people who are doing global marketing?

...

Or you ...I'm I'm giving me clients now that are focusing on a global perspective.

...

And global opportunities, like, I have a candy company as well About picked up in marketing. So I do social me and marketing

...

all the different things I've gone more and more into the marketing end of things looking at. Specifically enough putting the components of digital marketing,

...

but having a perspective of of inside sales as well. So I'm slowly, but surely evolving. Thanks to the other things because of all my experiences

...

and a look at what other marketing companies are making mistakes on,

...

especially for forgetting something that's other part of a a company which is inside sales.

...

So inside sales, this so much of the boat and distribution and different things.

...

And then I put the ...component. Every one of these companies has terrible social media.

...

Really. Just ...they just do it to do it. And they're missing out dramatically, but then they think, oh, if I hire an Seo expert,

...

I'm gonna get sales all day long, but they can't analyze our website and look at the Google Analytics see where my traffic coming from. And what's what when my traffic ...what my traffic gets there, are they converting? They'll just look at sales and say I'm done. No. Well when you're spending your money and marketing and

...

digital marketing,

...

are you getting the sales from this? Are you getting the sales from his or you just getting the sales that you could just have your website open? And that's it ...and all ...you're spending a lot of access money instead of putting more focus on a sales team. So I'm looking at a very,

...

very broad perspective, but I have experience in all of it, and I can really break it down very

...

interesting, so by learning from you today, Wendy, I'm like, wow. Okay. We can think of those same perspectives globally, and then clients come on board just because they wouldn't need me for social media.

...

Then I give them a kind of real overview and say, well, you know what? You really don't have the right sales in place.

...

And you everything ever think that not ...that all came about in the last six months. And I'm like, well, You know? Because we all think, oh, we we hire someone up for social media learning sales. Right, Wendy?

...

Yeah. No.

...

Not true. Because ...and then we hire someone of seo. We're gonna get sales. Right, Wendy?

...

No. Yeah. No. It's still

...

school marketing, and we're forgetting about it because of the global pandemic. If you don't have good sales people very writing in the right emails to the right distributors, if we're thinking that's for in product sense

...

or doing any certain things or tracking all of the marketing,

...

so many Cms

...

if there is a Cmo and those businesses

...

don't have it at all. They don't get it. They don't understand

...

that let alone can't and understand Google analytics or understand the website, and a lot of times, the owners are still good ...wow.

...

Yeah. I forget that, you know, we've got a

...

well oiled marketing machine, and I just hired a Bb person

...

but it it it's ...but

...

it's not old fashioned sales because you've got all this technology

...

And so,

...

...you know, it's the whole Eight account based marketing.

...

And how you marry those together

...

because people are selling and david with all the information, but you've gotta a ...and that's where we're struggling. We spent a lot of time on Linkedin,

...

and we could easily do Facebook

...

and Twitter.

...

But now we've added

...

Instagram, and now check taken off.

...

But for your client.

...

See the ...okay. This is where I'm very good at delving into something. So I'm looking at looking inside and even me. I interviews you because you plan to come on my she

...

I can just put you right in now. I'm trying to do a show day Fireside side. Well,

...

look at this We'll go out. We'll put it out the notification everything, but now we've made a connection.

...

That both of us have strengths, and we can utilize each other strengths in a conversation on blind at one point.

...

Really ......but

...

we would have gotten that if somehow, we didn't have a combo

...

in this conversation that's led us to now.

...

Oh, well I didn't think about that. And I was just blown away by you for the first fifteen, sixteen minutes, but then how do you make sure that those people find you? That's the hardest part. There's so many experts out there Wendy. But then when they have to look at a perspective, even a marketing person, don't get me wrong marketing. People are fantastic.

...

But now i think they think marketing one on one,

...

not

...

You really have to

...

understand the business and learn the business tremendously.

...

To understand who they're out.

...

Exactly.

...

Exactly. You're you're throwing a lot of stuff out there, and that's where we come in too because

...

I mean, things like

...

the second largest Spanish speaking market is here in the Us. Yeah.

...

So if you break that down, Mexico has more Spanish speakers than the Us, and then you start getting into

...

Spain and we're

...

cuban

...

Chile and Argentina,

...

and all the other Spanish speaking countries. So right here, without even having to export

...

you can build out your marketing to reach people here.

...

No. Absolutely.

...

And so

...

it's

...

it's it's a it's a it's an amazing

...

opportunity for so many people, but then who do you find this and wendy because we're dealing with.

...

Now, finally, hopefully, the pandemic being over

...

some of our marketplace that we were not looking at. We were focusing more on these people because we knew that they weren't struggling with this pandemic. Now we have to shift back to the people that really

...

kinda closed up shop for a while. And now we're ready to try to read

...

rejuvenate themselves

...

that have been

...

brilliant hit because of the pandemic. So it's just always an interesting thing. And I think it's so difficult to kind of wear hats and all those areas and I do that, and I've met some interesting people on that other app that wanna help me

...

put all my brain together to make it

...

the right fit. ...I mean, I'm doing great things, but I wanna grow and expand, and that's what we all wanna do. But. Right. And that's so that's why talking with other marketing people figuring out

...

figuring out other ideas and how do you integrate the ideas? Like, when we we ...we're how we were just talking about, you syndicate your content, and then how you transcribe and you put in in other places. I mean, once you start realizing that all of these are a piece of puzzle that you can put together to leverage. It's not a huge list

...

that you're all creative is how new

...

Yeah. Podcast is just the first thing, but I wanted to let you know wendy the any way that you went out to market your book. But the experts, your book looks phenomenal.

...

I love the title of all about it. I'm sure you said if you could not write a blog the language of global marketing and Kyle on Google, but just sure heck can rank high on Amazon.

...

The same thing comes with podcasts.

...

You could not you ...if you chose a title like that, it would rank eye on Spotify and itunes,

...

it's sure heck would not rank high on Google because what do people pay? The Seo people would do first, Wendy? Right.

...

Mhmm

...

blogs.

...

So everyone has used every title in the world to rank specific key words, but everyone forgets other search engines where there's

...

opportunities are endless

...

because they're not. They can't hire those people to do that.

...

It takes ...meaning

...

they not figured out there's podcasting. There's books.

...

There's different other search engines out there.

...

Listing apps.

...

All these things are

...

limitless

...

on finding better search ability for short Well, soon as you see this ...how it's gone, Wendy, I guess, the finish off. What are three tips right now for a business owner?

...

Service based

...

or

...

or a or a product

...

to go to market

...

globally, What tips would you offer right now that they should do?

...

Number one.

...

Go back and look their metrics just what you were talking about, not just your sales, but your metrics and see where people are coming in from.

...

Because if you're noticing that people are coming in from other countries,

...

think about what you could do. Number two,

...

think about your buyer, persona and your product. And

...

could you sell it internationally?

...

Number three, go to our website and search for grants

...

and find your contact for your step grant and go get some money.

...

And get it going.

...

So I'm always happy to do a free console consult with anybody that wants to

...

explore this.

...

And I have a special offer for you, neil, if you would like one,

...

Sure.

...

If you want to offer a free copy

...

of the book to anybody in your network,

...

happy to do that. We provide a an electronic book

...

if they want the hard copy, and they just pay for shipping handling.

...

And

...

I can give you a code that they can put in to order.

...

Excellent. That'll be every client I meet with that wants to go global, we'll make sure we get that together to get them that book, and we can delve into it. Because I'm gonna read it too because it's just sense ...unbelievable

...

because the fact that that I was talking to somebody,

...

I don't know if you've written that the wendy on that other app.

...

No. I haven't. Yeah. I gotta a connection in the cat. I'm a connector, by the way. And then ten is trying to get Us businesses to come to India.

...

Yeah. Yeah. Yeah. And he said it was good before the pandemic, so maybe his goals and stop, but, hopefully, once things get back to normal there, but they were look. He is connected to people to get those global people

...

to cut this companies to come

...

to work to to have a offshore

...

thing in So the money is gigantic in it. So there's always a connection you never know in this situation, but great tips for sure, Again, best placed Wendy for our listeners all over the world and our listeners here. Even on Fireside to connect with you where they ...where's the best place looking that?

...

You can go to

...

my work website, which is rep core translation

...

ra a p p o r t as in thomas translations

...

dot com, or you can just search

...

Wendy peas dot com.

...

That's my

...

author speaker website, and it also links into Rep rapport, and it has on my social media on there. So

...

love to connect love to hear from people so certainly reach out and love any introductions and and wait

...

testimonials on the book.

...

See, these are all things that if we would have met before, but that's what's that's what's on And so you just came in that one room right? And then message me when I said the gas see, that's

...

another great strategy

...

that there podcaster

...

go on that other app,

...

go on stage,

...

and offer

...

a guest

...

opportunity

...

and you'll back with tons of people as when you get.

...

And joy at, describing me up, she's another ...we're we're connected on that other app as well. But Wendy ...is

...

anyone have any questions for when she is wealth of knowledge when it comes to

...

global marketing? If anyone wants to come up and ask a question,

...

feel free is this is kinda ...as you see, it's just like that other app if we spent more time

...

then I I don't have ...I

...

could keep this going for a longer period of time. But, again, I just believe that this is just fun and a podcasting form with some interaction, but ariel what question you ...yeah.

...

So when you ...when did you

...

start finding traction when you you kinda of first started as ...I wasn't here for the beginning as like a podcast or consultant,

...

like, how long does it take to kind of build that foundation

...

and, like, how much content did you have to put up out there until you saw like, a first paycheck or something like that?

...

Pay check off of doing my podcast

...

or

...

something

...

I I guess, yeah. Like, like, the first time, like, like, when does monetization

...

like, appears, they're like, a formula.

...

She's more she's more knowledgeable. She's a business, a global business

...

that works with translations

...

for people, but we're just acting podcasting

...

into the conversation.

...

So

...

more when he is ...when

...

and

...

that

...

Yeah. It's ...I haven't ...I mean, my goal for doing the podcast

...

and the book is to drive

...

visibility for my company.

...

To to

...

get revenue for that.

...

So I haven't focused on actually monetizing

...

it, but I have heard that there's a formula

...

for the number of listeners

...

that you have for how much you could charge for putting an add on there, and then you can reach out. I mean, the ads aren't that expensive.

...

So you can reach out to different companies

...

and try to get

...

sponsorships that way.

...

Okay. I get. Yeah. Because Wendy's looking for the bottom line, more clients, and it's another form of marketing podcasting.

...

Becoming a big one in conversations,

...

and that's where podcasting has met

...

everything else with businesses.

...

For businesses to businesses.

...

And they're just ...and everyone's trying to say, well, I gotta figure out another way of doing it. You cracked me up in your heart Tick talk. I don't know if your customers are on Tech talk

...

But that's the thing that's interesting. We all just try to do all these different ways

...

of marketing to see where we're going to find the results

...

for our next client.

...

And now I found that my ...and I keep saying this. I found the way to find clients all day long. The thing I need to figure out it's how the scale my business,

...

scale it scalability with employees or

...

subcontractors and figure it out, and I'm still that figuring out braves.

...

And I brought someone on board for my team that I met on that other app is been amazing these connections that she's willing to really., and she's been the corporate world for a while.

...

Look at scalability for it. Because I wanna look at ...how

...

can I use what my gifts and talents are, which is creating strategy

...

and implementation and have the right team to do it. And that is just ...instead of me having to do it all at it. Okay. He then then a better way would be how did this these people that you're working for

...

noticed you? No. No why this is your own business. So you you want so you wanna ask the story. How you got involved? Because I don't think we really. We really just jumped right into the global marketing, and I was asking

...

tremendous questions. So Ariel probably asking kinda how did you get involved to become

...

Right.

...

Well,

...

I had on my own company before I went back to get my Va, and then coming out of there, I decided I was gonna work in corporate roles.

...

I was ahead of global marketing for a large

...

life sciences

...

company, and

...

another one that was marketing services, and I was laid off on both eternity leads for different reasons.

...

And I just ...I got tired of it. I'm like, I can't control my own destiny here, but I didn't have an idea of a company to start. So I ran into

...

somebody who said, we'll buy a company, and I laughed and I said, well what's what money?

...

But that's spark of that idea was there. And so I went on the Internet and started day dreaming, and I searched for by a business and came across some sites where business Owners had them for sale.

...

And oftentimes,

...

the the business owners ready that i do something else. So I found a little translation company,

...

love the idea of the and ended up buying it, and that was seventeen years ago, and I've grown it.

...

A wow.

...

Oh, so when when you by the business,

...

do do the ...do the customers,

...

have they already like, dealt with it or you have to like, search,

...

like, for them because because it's like, did people use that

...

thing before you bought it? And then you bought it, and then they had to

...

do business with you or

...

Yeah. She had been around for over ten years. And so she had a able of companies that already used.

...

So the first thing I did was build relationships with those current clients.

...

And then

...

I went back into our old files and reached out to the old clients to try to reign some of those

...

And then I started networking and doing marketing

...

to to build more companies.

...

Cool. So so it's not you didn't have to start all the way from scratch.

...

It is black.

...

Okay. Okay. That's that's awesome. And and then is what's so wonderful

...

about making connections

...

is that if you vibe on some kind of level,

...

you you then then they know some connections,

...

and then, you know, you get into the roots of things. And, yeah, I think I think that's that's great, especially when it's it's more ...like, I I like to think of Fireside more professional

...

than some other kind of apps and more high quality. That's just me.

...

So I see a big opening for people with potential to kinda build their thing and have that there and keep that. So ...because a lot of times, in my life, it feels like I have to keep starting from scratch each time there's a new app or new i.

...

And so ...and that's why I'm I I wish I had comedy on the apps all the time Ariel back don't, and I spend far much time on the other one, but I do mono ties and make money on it. And that's my issue. I ...thanks

...

to that other app and then learning more more how marketable I am.

...

The opportunities are coming off this app and on this app, in all these different places now,

...

anyone listening in the audience or anyone reach out to Dm me when it comes to scaling a company,

...

scaling it with either some subcontractors employees

...

looking at non

...

Va,

...

type

...

non

...

more looking for really top level people

...

to work with that might be just contracting, but really do a darn good job so that I could sell the services

...

necessary with my expertise of strategy

...

they have the right people to implement it. So I'm reaching out and saying that. But I appreciate

...

if any other one

...

has any questions for wendy as you see, the crowd rolling Wendy, and it's interesting with the interactivity isn't that cool? I told you that's a cool part of it. I can't say to you,

...

join Fireside. Now you're here so you can come and enjoy other conversations by following interesting people that are in the audience and our creators, but I'm sure with your expertise,

...

apply to be a creator today

...

by all you got do is hit that fire,

...

and it'll say you can't create now,

...

apply and when do you would be a phenomenal creator on this app? I'm great. Well, I just ...I applied well I was trying to figure out where I was supposed

...

a years so So well, you accept it? Yeah. So there we go. And that's how we grow, and that's how we do be a guest on Show. Apply to be a creator then you're creator on this app.

...

Questions,

...

last questions to anyone else ...all other questions for one go back, listen to this because I'm telling you, there are some nuggets of information and the cat and you when you need to connect,

...

look up the cats and Dm me, and I'll make sure I make that connection with you.

...

With cat because in the cat's idea,

...

I want to implement

...

I have some team members to implement it, and it's all about connecting

...

and what is connecting worth as well when? That's the question we have to ask. What's connecting work as well? So i you and want anyone else have questions for Wendy,

...

And then we're going to say goodbye if not, but she was such a phenomenal guest,

...

and she took the chance

...

to come on something new, but she's now part of of the programs. So there you go. It's called taking the opportunity,

...

even though it's gonna go out to authentication as well. It's just I'm still trying to figure all that out. That's gonna be

...

Mondays a perfect day to figure all that out because I well I will probably

...

air a program

...

then I'll be a day ahead, and now I can grab a bunch of these great fireside shots I've had or neil chats

...

by the fire, black wendy me again, best place to go.

...

When

...

w

...

e and d

...

ps peter e a s e dot com

...

or rep translations

...

dot com, and we a ton of information there, but you can search for grants to find out about the free money.

...

By just find that very interesting. And that's, but you gotta hire a grant writer, and I'm sure Wendy knows the person. So I guess I'm one again and thank you guys for stopping in. We'll we'll just go ahead and bring up our good friend.

...

And then in an hour,

...

and fifteen is my Ariel

...

insights episode too.

...

Alright. And I you never know what music gonna Calvin wendy. I feel like i'm a guest invest on the price. Right? Well we wanna thank wendy you for joining us today. An area of the contributing,

...

another great show to eastern. Every time I feel like I'm not going to be excited to perform today, I perform, and I say, oh my gosh. I wanna come back tomorrow.

...

But give me more than twenty four hours of the day. And I can entertain all day long. You could find me at neo dot com, or you can connect for me in all the social media. You see me on that other app all the time off on the weekend.

...

Is I hand here for just a short period of time,

...

take care guys in here and check out my latest five out or radio shows or whatever. I interview Ray this week former Champion

...

john Champion and many others.

...

Take care guys will see us soon.

Fortune Cookie