The Future of Entertainment is Interactive

The Future of Entertainment is Interactive.

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The future of entertainment is interactive.

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Transcript

...

Thank.

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And say thank you to the the white.

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Nice.

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But I think we've got some more important thanks to

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to attend to good evening good afternoon,

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and

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good morning. Good morning to

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Vancouver there. I see Erica clapping.

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Welcome to the first

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Global studio

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on Fireside.

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There will be plenty more

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regular programming coming up.

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But we thought we'd start with the origin story.

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And

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with the founder,

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who own story is

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fascinating, and

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you will

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hugely enjoy hearing

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how Boba has come about What is that?

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Where is going?

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And laura time,

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welcome to first

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Global studio.

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Hi, ralph. Thank you for having me inviting me on this new format.

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It would be road to do

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to do anything else.

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Let's get stuck straight into it.

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Has

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been around for

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couple of years now.

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How has this community come about?

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And what's the origin story?

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So the community

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and the organization is based on

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the last twenty five years i spent in the full profit

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industry of the intersection of

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technology and education. And I guess if you go back further than that, I grew up in South Africa.

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And really saw the impact of,

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you know,

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systemic

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issues and how they really We were would leverage to

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finish

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an entire group of people

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And so I've always been very passionate the about system's changed not for that

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education.

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And by but deep deeper into the tech wall very early on.

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I played more and more at the infection of those two

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areas that's in the full profit space.

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I guess what I'm best known for is I went to ted and worked on one of the ted prizes

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and day and then founded the Tedx

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community at head

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and built that out, and it was community deeply driven by that and the idea that

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great ideas great storytelling can have a profound impact on

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both your local community, but it's elevated on

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a regional community and the global community given the right spotlight.

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And so

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spent

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many of building tedx and took it as far as I could without within the ted ecosystem.

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And when I left head i already wanted to focus on the five gear of how do we

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create an organization that drives both revenue and impact. And can we do it inside one blend ecosystem?

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And so

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with because about peers Monday to a worth issue, and I thought was some interesting

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organization and community because we're very

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deeply passionate

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at that about

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financial technology, and it was global, and it had a lot of stickiness and the brand had a lot of possibilities.

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And I thought I could leverage

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singularity

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to further experiment with this idea of building a deeply committed impact community that could be supported

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within then the ecosystem by a profit model.

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And so I've built in lot of that you, but ultimately,

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daddy was definitely a great news to them. It was a nice experiment, and

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it was nice way to further

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this idea of how can we

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velvet level community that drives

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passport

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towards a more intentional intelligent future.

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And so when I left, I step back and i've always been building things inside other organizations and decided

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at this point,

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maybe it was time to really think about hard to build the global community from the ground up without having

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limitations or edges of sand boxes imposed on one.

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And so reached out to a few people that had helped me that were amazing entrepreneurs and they are writing and communities

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had helped me bring ted to their areas of the world as well as singularity,

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and

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we started thinking about this idea. And so was really an evolution of all the work I've done in in both the before profit world and the on profit world, and it's really ...in it's essence, we called the ebola as I said i'm from South Africa. And in ancient Africa, Ebola was a wooden Co where the tribe would come together

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to have their hard conversations and take action,

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and we really paying on idea that in every culture, you have a you have

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symbolic circles and and physical circle.

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But the idea that we are in a place where they all these complicated vectors coming together,

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Covid are certainly show my third time that changed your political change social change,

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but without the local input rolling up to global solutions. We we are not able to design a solution

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that will impact everybody. And so how do we crave frameworks and systemic change and design so that

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we can create

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both bottom up and top down change their design

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a future that is more, intentional, intelligence, sustainable and inclusive.

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And so that's

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was the origin of Bo and

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greek Covid.

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We in nine countries who were doing it to

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large scale events that have focused on big global challenges that include all stakeholders.

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Example Zealand we about to do an event in a few weeks on

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future food systems, and it's gonna everybody found the minister of Ag

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local tribal elders,

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innovation labs,

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large companies,

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and high school students. And so, really, how do you think about driving change?

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In a way that's cross stakeholder and global, and it's gonna be

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pushing very hard because humans opens places high, but online offline model.

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So large events and each of the country partners really picks a global challenge that is

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front and center to what is really important in their market.

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And then the second

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part of the ecosystem is really working with corporate leadership on

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how to be ...how did what they need to know and who they need to be to think differently about creating a more sustainable

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future for us all.

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And we're doing ...we were doing that in person pre Covered, and then the third is the bottom changed, and we launched our bonus circles.

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In France

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a year ago after Da,

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and we had a hundred bonus circles around the world looking for social impact innovation. And so

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that was the moment because some, obviously, Covid has

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definitely,

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you know, forward a lot of challenges an organization where a lot of apps could say that that

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about

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convenient and and driving real world impact. And so ...we have pivoted

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to

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focus a lot of our digital online training and really bold theft product out, so we can create a sustainable organization

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that can then drive the other work we wanna see done in the world. And so as model is a scale model. We're looking for great people and partners all over the world that can work with us both on our events our corporate training and our community work.

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And

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we are hoping in the next, you know, a couple of years, we can circle back to the big or audacious vision of how we would like to see

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change happen on both the local and global level driven by all of you.

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So then I'm know trial

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story

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Yes. Yeah. I love look to unpack, and

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we'll get back to each one of those those points

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individually, but perhaps

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as

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web of explanation

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might help her listeners to understand how

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my works.

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So we'll take a look at it's decentralized

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nature.

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Ver is

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decentralized and the flow of ...for

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example, content

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is both top down and bottom how

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how does that work and how important is that?

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Yes. So it's very much crucial to this concept of change happening

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holder and allowing any anybody who would like to

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tap into or contribute contribute to the moment ecosystem being able connect into it at some level.

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And really, it depends on where in the ecosystem you are

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that it is crucial to vine

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you know, if you're a country partner, you're working on a

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phone training program,

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while at the global level, we designing

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the

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the library of lego blocks to for you to leverage

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on with Corpus to go and and train them at the same time expectation is within your local market, you're highly locally that product with you have innovating?

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And anything you innovate on in your local market goes back until we called out both comments,

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and we shared with the network and we share the learnings and and the Ip with the network.

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And so it's very much about learning sharing network, no matter where you are in the ecosystem,

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you know, with the community work, it works the same way what we want to ultimately do is a lot of the

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leadership training work and lot the curriculum we've developed and deliver with inside of corporate and governments. Hopefully,

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ultimately, we can give away to some of that community groups, but they are contributing they,

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organizing these bonus circles that is finding the local innovation at a local level like, on college campuses, we've had a several bonus circles

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as well as we've had

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in addition to finding the local innovation ready working through this idea that i

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community, I I'll be like more and more

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polarized and how we bring people back together again and help them learn listen to one another around some of these very complicated issues. And an example of that is our Bona partner

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pre Covid

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to a series with

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the city of Paris and libraries where they had these debates around these whole rising issues without they're bringing people together.

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To listen to different people's points of views and respectful way.

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And so that's how we're working with the community right now, Obviously, because of Covid,

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some of that community work had to be prone also Pilot for a term that we are about to kick back in at least in new zealand with

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in personal events, and we hope to activate local communities around our future of food some that's happening

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where communities are able to convenience in more groups, but meaning where they are at this moment and timing it's really is a truly hybrid

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events initiative where there'll be, you know,

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seven hundred of people in person zealand and then around the world, however you couldn't show up.

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Whether that's just individually, virtually or you're able to in in smaller groups depending on you're living.

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The format will allow for that.

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I see I see Bummer as a

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as a format and and content company.

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That is one of the reasons I find it such an attractive project we are

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inventing your formats and creating new content on a number of levels

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in very different areas.

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Could you give us a few examples of what have been

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those ...inventions.

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Travel say, we've started on the different event

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formats already, but

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let's stop perhaps

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some more about

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the the invention of

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what we're hoping to

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develop into

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a more

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solid and large kale

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program, and that is the executive

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education

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programming

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on

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How is that being put together by the difference? Think change

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change happens in a number of different ways it happens to

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communication and storytelling. It happens through

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structured

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educational programs.

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You know, it happens through

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ecosystems of innovation,

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that's that that creates

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entrepreneurial ventures that drive changed

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And so I think what bo is doing is tapping into all those formats that about both storytelling and education,

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and innovation to to to drive the change we wanna see in the world. And so, you know, I'm not at a story level, Obviously,, you know, during vote, we created the bonus, which is a digital studio. Where all about nine country partners in a again, a very defensive way

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program, digital content,

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and that has then further amplified by strategic partners in their regions. So example,

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fonts works with having post to elevate their digital five five tracks within their region of the world.

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And so, you know, that's on the story

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on the educational level change cannot happen, the kind of change we need to see in the world right now, cannot happen.

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Unless we start

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educating

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all the stakeholders around what we ...the complex issues and what we need to do in order to make that change happen.

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And so our big event tax that in a very cost stakeholder hold away trying to create a format that will educate stakeholders

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about things like the future too and bringing in the the innovation, bringing in the big companies running in the, bringing in the high school students and bringing in the Ceo.

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And so really getting them a sense of a, what is happening there in there because people often tend to live in their different

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basil, and so bring the bubbles together or the ecosystem together for the cross dialogue and cross pollination.

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And doing that in the profound ways that there are actually inputs and airports outputs. And so all there projects that we could birth to are there

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entrepreneurial ventures that the whole gets behind in supports because it is important to our future of about food systems.

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And so Our big event format happening. And in that way, that, again, it's also a very local, but global.

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And so and then find the you know, i call Training, I think I keep part of

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where we need to go in humanity is that as humanity is that their companies have to

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not only pay lip service

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and say they understand the role. They have to play in this very important moment of

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specific change around climate of change and around facility and transparency

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and Eg and all the lovely buzz words. But actually,

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you know, not just talk at off but, yes, actually do the hard work to start moving their companies

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in that direction, and that is hard and serve

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part of the piece of that is just starting to educate all stakeholders within the organization, and that's what a lot of about former leadership training is doing.

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We focus on what you need to know and who you need to be. So the

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and tenacity are we building out, think of it as a library of leather blocks.

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That really tackled these issues in a deep way that is more than just the masterclass class or a superficial

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you know, talk, but granny,

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series of they got blocks of each of these areas that will allow

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education that scales both up and down. That doesn't hit just the c switch or, you know, seeing a leadership, but that

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we can take the board. We have a board level training program

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as well as can scale because now digital it can ...it can really scale down within an organization and said they is some sort lining at the on the couch at the end of of covid is that it's really forced stuff to create this model. That really is a model that scales versus

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in person model. And

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that it's done right. And if we able to bring all steakhouse in an organization,

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together for the educational piece, hopefully, we'll ultimately to then drive

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the shift we would like to see in some of about big organizations and non sustainability

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because I'll, the big companies don't figure out where we're going?

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Add children's children will not have at earth to inherit. I mean, I live in York City. I went outside today. It's garbage pick day on my block alone, I could up with the level of garbage that has been throw out and it's not being be recycled.

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And so we have to fix some of these these big problems

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and companies have a been caught to play in that as do, obviously governments as do community group And so we really have to

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education is a big part of how we start to move that forward.

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And all of that, all of that is happening very much against the background of the, the

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sustainable development goals with here two

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figuring out which ones to

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to tackle first

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and how

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have the country partners being

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formatting some of their activities to

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fall within that framework I can and to move it forward. Yeah. So I'm mean, Is a very called scaffolding on which we do a lot of and we based a lot of our work.

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As I said in each of the various bone countries,

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the country partners

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when it comes to these two the large scale event were and also some of the community work that they doing,

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you know, definitely tend to prioritize

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it based on

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some of the key drivers in that country. So as I said, for example,

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Zealand, the large percent of the Gps

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is around ag. So

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the big global challenge that they've decided to tackle

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is the future using through systems. That doesn't mean they're just tackling it from an easy point of view they all but they activating the network

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to

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identify to other path of the world and find the best innovation around the world. As well as bread voices in from the example Paul Woman speaking at Our bent, and you know the grad is speaking at the events And so bringing in a lot of different voices from both big business

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entrepreneurial ecosystems,

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you know, governments across the world. And so each country ready looks at what their key drivers are, what's important to them to try to create this

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sharing learning network

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to draw i've us forward in a more sustainable looking inclusive and fair.

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They the word. The very word

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global is

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e.

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And

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very important strategic part of it is the go global

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brain trust,

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which

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fascinating

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individuals, and

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they bring a huge range of experience and and wisdom and and knowledge

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to the table as as the vice body if you will,

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give us ...give us an insight into who they are,

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what they've been doing in their lives and and how they've come to be

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in that group.

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Yes. So if you think of who's in the bo

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ecosystem right now, a lot about,

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different partners

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come from the last fifteen, twenty years of work we've done

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in thought leadership in designing ted like events in designing, you know, different

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initiatives around the world. And so

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a lot of these people are people in my ecosystem, but often in the individually in each of these different phone partners the ecosystems around the world that really think

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have

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interesting

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ideas and solutions that somewhere outside the box, some are more conservative that differently

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about the future.

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And so

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the the people that we've selected in our brain class, the people that we all all the partners have nominated and identified to be part of our brain trust that we believe are doing some important work around

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how humanity moves forward in a different way.

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And so how can we have the imagination

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to design systems differently? Because

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we do have

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a lot of the solutions we have a lot of the technology, and it's a combination of will and just the ability to dream up the future

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and these ...the

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the systems that are sort of endangered systems that one doesn't to move in that direction that About getting in that way and a lot of these people on our brain,

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share a combination of moral imagination

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critical thinking,

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and I just creative a people that are able to

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see things very differently.

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And in order to design systems that

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and solutions for our future.

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We believe those are the kinds of people that are gonna help us get there, and so being able to rely them both from

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strategic point of you to the direction of Bo and what we focus on

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to be able to pull them into some of the

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work we're doing in different parts of the world

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is an important part of our structure.

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And we continue to grow that

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community as we move forward.

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Indeed bigger.

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There are many

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crises

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that's surround and possibly, one of the greatest is the the crisis of imagination.

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This the word that comes up

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frequently,

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when then

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the the bow tried and during our discussions,

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simply because if we want to design anything we need to imagine where it needs to take take us and whether or not that isn't indeed,

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the right

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the right direction, this group of people

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the

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global brain,

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such a varied

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collection of individuals. They come from so many different perspective so many different fields.

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That

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there and the experience really

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help build

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the imagination muscle, if you will,

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for the rest of the tribe.

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I think that's that's one of the

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the key

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values that they that they bring to the conversation didn't you think?

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Yeah. Absolutely. And they very much cross the disciplinary, and I think

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in

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built opal,

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Dna is the idea that

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the more cross pollination you could have, but cross

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industries,

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stakeholders,

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intellectuals,

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communities,

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and the more rich the and varied the inputs are

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the more interesting they output would be. And so

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we've really

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tried to curate this fruitful

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diversity of

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thought, you know, diversity.

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You know yeah. Just process the spectrum as much diversity as we could then.

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Collaboration is a

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is a term that

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comes up all the time, and extreme collaboration in fact has been used to describe versus

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approach to working with other organizations

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and with

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individuals,

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that's hard work though. It it takes an awful lot of effort and it text focus

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and it takes coordination.

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And is it working?

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Yeah. I like you call a radical collaboration,

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and again, you know, we have a set of principles. And from the guest go, I mean, I'm a followed of

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three metrics right now that are trying pulled together the network of network idea.

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And, you know, I've said if we can find a way to collaborate radically within these other networks that

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doing really important work in the world and living in the same direction of us.

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I think

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we have a huge opportunity to move the dial in this moment

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the radical collaboration part with other networks is more complicated

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within our network. I think there is sort of A dna of trust

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partly because we all share

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values, but we've also most of us have worked with each other in some form or not

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one of my partners I've worked with for thirty years,

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but a lot of the partners I have been

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and and they've worked with each other for the least the last ten years. So there is a sense of

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shared values and trust, which if you building some

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and and and and this as glow and it's global, which it's complicated sorts of reasons, obviously,

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that trust plays a very important part, and

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and a lot of experience for that's obviously built Te it was a community that was supposedly we both on trust when we first launched so we didn't need have rules. We just have guidelines, and the idea was that,

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you adhere to the guidelines and you then got renew your license.

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Now often over time, those guidelines became rules for different reasons and in some parts of the world. We had to put in extra checks and balances.

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But ultimately, it was a community that was based on trust and for three thousand then the they were ...was relatively

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it work relatively well. And so, and it was the ...was this idea that we we gave us license trust, and we trusted the community to

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really respect the ted brand and do

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but they thought they could protect it. And so it was a combination of that and self policing.

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And so whatever I've built from then,

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I really

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take that concept of front and sent to me exercise. I I believe it to you are able to create a community of trust,

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You can build much more interest animal context systems.

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Trust in respect, Guess,

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indeed,

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we're

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coming up or, in fact, we are just

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on the r

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So I promised.

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I'm going to open up

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to questions from our audience.

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Just by way of

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a quick reminder, this is the

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Global studio. My name is Ralph Settlement, and

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we're talking to

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the founder of

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Bomber

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Laura Stein.

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I've been invented invited a few humans to what to take part, please

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feel free to

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pop up any anytime you wish. And Erica

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welcome.

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Erica comes

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from

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Vancouver.

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And in fact,

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we were just catching up a few days ago.

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Eric, what have you got to to throw into the into the discussion?

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Well, I was just

...

I

...

I

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you may be very excited when you are you sort of focusing on the the importance of

...

edges vacation and on storytelling because I think so often in society and especially at the sort of corporate level

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those those jobs are sort of treated as as as lesser than and kind of

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you know, in additional to. And and I think what you're you're hitting on here with with with how you're structuring and,

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you know, sort of your

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Beaumont is is

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is really heading on

...

exactly as you said, you know,

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how we ...how

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we

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and still and still change. And one of the things that I was ...I was thinking of when you were when you're talking about that and you're talking about the positives that that are coming out of

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of Covid.

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One of the things I've noticed that conferences this last year

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is

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that

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the fact that we've had to move sort of to this digital platform this last year

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it actually opened up conferences

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so that they are getting

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some of the international ones I I've attended.

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They were getting a greater, a greater number of people and from a variety of different sort of

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points in life for

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professions and things like that so that people that might not have otherwise, you need to afford to go to the conference whether time are cost wise.

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This sort of new

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I mean, it's not new, but ...but

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the certainly the the the greater movement towards

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towards

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meeting in those digital spaces has

...

has has really opened up the conversation I'm curious with both my ...if that's part of your intention

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instead of moving forward even after maybe

...

pandemic is done. Yeah.

...

Yeah. I mean, I couldn't agree you more time in coming for kids, and they canceled cough. I was like, and I just come out and going to Dabble with phone. I like, most of than ever. Why don't we design a cough to the digital load where it doesn't cough whatever god cost some fonts me. There was definitely a massive of barrier entry, but the craziest three

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concept right

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where,

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you know, you can have real fencing voices that would never otherwise have access to the ecosystem. So I love that idea about this moment in time. What's challenging is that

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and the business model, people expected all the korean. I just watched a in phone today. I probably would never been school with you for various reasons. That then was great, but it was all free an expectation as low free. So for companies whose business model was built on

...

some of their revenue coming from bigger answer definitely is a challenge, but the idea of the full being much more inclusive

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is a really exciting idea, and that's sort of what we can experiment with first speak advantage as every event.

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Can you really push the limits of this fabric online of flour model?

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And what does that? Look? I can have it Who do we just you know, allowing the happen, which cost money the text using are they really have important. I look how i'm i'm using

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you know, for three,

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when we ...you know, the the the the economics have to make sense. So the challenge right now

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when you're living in the world with the patient is that all online content are now is free,

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that that that is ...that is a challenge.

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But

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you know, to be worked out

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that I agree you not when you were saying that about inside companies,

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you know, eighty percent of Ceo say that,

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well

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learning journeys of or cleaning silent an organization would be a game changer.

...

Right? And so this idea really compelling,

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you know, why can't your your corporate training feel like a day it's head where you come out really

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excited the bias. Right? And so that's sort of on that side what we're striving for

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Yeah.

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I i'm for. Yeah. Unknown of the free conferences.

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I I know that

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the ...last

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four conferences I've seen to in the pandemic cobalt cost money,

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And

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it didn't seem to be, you know, a sort of a stretch for people to pay for that.

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It was less than it's if one word ...well,

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actually, some too next week, and I'm going to aren't less, but, you know, you don't have all the additional costs

...

associated with them if you were, like, you know, having to travel there and

...

and and all that sort of thing.

...

But, yeah,

...

so so so and it seems like people,

...

you know,

...

seem to still be willing to pay for that. And and

...

I I sort of I build

...

one of the things I do is is build online courses and I built them for universities and things like that. And

...

I mean, that's the other side of what you're talking about there. It actually takes longer for me to build an online course, and there's a lot more that goes into it.

...

Than if I were, you know, building a to teach in person.

...

Yeah. I I think

...

you

...

hit on something that where, you know,

...

Part of our

...

this a not living for what part of our structure

...

for

...

because of Covid, we've created a ...I

...

don't know how to say this not much Elegant way say, but, you know, it's sort of Brown who's amazing

...

as a team of people around her to train the trainer around her

...

methodologies and research. Right? But most ping people who are

...

doing

...

great work inside of either academia

...

elsewhere. Are not gonna hire team of study people to kinda to to train the train that So what we doing and Bo

...

is we sort of creating that and the terrible described of that a sausage which she wear we can take the best people we know in the world who are never gonna hire people to monetize their their

...

content in that way.

...

We creating these modules lego blocks to

...

put their work out into the world

...

live facilitator. And so,

...

you know,

...

that's

...

how we want to get their work into the world help them get they work into the world.

...

It takes awful lot of experimentation and

...

and trial and error. But, of course,

...

given that we are now swimming in

...

this new current in this entirely new body of

...

of water, we kind of have to learn to to to swim all over again.

...

In different styles because

...

as as Erica

...

so elegantly,

...

put it. It

...

it is ...it takes an awful lot of

...

different

...

skills and different

...

kinds of effort

...

to bring forth

...

what used to be simply

...

someone showing up

...

at lecture theater,

...

engaging the students in

...

ninety minutes of of

...

wisdom sharing and then going home.

...

You can't quite do that.

...

To the level of quality that's

...

required in order to engage with or online

...

because

...

i think simply the the comp

...

Let's let's call it competition.

...

Our competition for their attention

...

is mostly very low quality.

...

So this work in progress, and this experimentation

...

is actually aided very much by the fact that Bomber

...

is a global organization, and and

...

can you maybe give us

...

a couple of examples of this kind of filtration and collaboration lara?

...

Yeah. You know, I think an example would be of the collaboration or at least the agility

...

when Covert

...

first,

...

you know,

...

but we can first shut down at least in the Us.

...

But China partner was,

...

you know, two an half months ahead of us on the shutdown

...

and

...

we went from being this global organization and the ring a lot of interesting

...

and plans, another huge i've interesting were can person in the your ahead to walk now. And so

...

within two weeks just to show our agility and to show how we couldn't collaborate. We organized and wealth a part of us a global stomach where we did two hours in every country around what

...

what we could learn from each other

...

starting in China who has ready, you know, several months ahead of us and really pulling in science scientists

...

young people who are having mental health problems already in China,

...

one moment one young girl, and let's again, this was a two weeks after the world shut.

...

Was describing how in China,

...

you know, three months later, the first

...

day she was like, oh my god. This is great. And don't to go to school and by we can just like, oh my god. I can't go to school, and the mental

...

what impact that had on the mental health.

...

And so it was around the world summit two hours Every connection end up being in twelve countries that landed up in palo alto with Larry Berlin to others,

...

and,

...

you know, Zoom and Facebook back to red lots of amazing media partners.

...

And I was it was a testament to

...

the amazing people in the network

...

amazing voices they could put in on a dime and the the ability that if actually used this moment to collaborate

...

and listen and be, you know, and all all the systemic change and the breakdowns we've had,

...

how maybe we had tackle this differently. And so

...

and it was ...it was it was amazing how he pulled it off in a world with, you know,

...

everything was shutting down. And but we tried one on mental health few weeks later,

...

and everybody did have their online offering button, and it was much harder to get through the clutter.

...

But the idea of the global collaboration network how we could learn from each other definitely was an idea that really resonated.

...

We've had Stephanie Join us. Welcome.

...

What would you like to throw throw into the discussions? Ralph. Thank you for everybody inviting me too stage, and I'm really

...

enjoying this discussion what strikes me

...

about this organization is that my frustration

...

relative to my background and politics and policy is the,

...

you know,

...

crummy information,

...

misinformation, just

...

is so easy to access and it's free.

...

And some of the most moving and amazing

...

talks, you know, whether it be ted and other organizations,

...

you typically have to pay for, which is lovely.

...

But getting that out to the messes,

...

we can't elevate

...

the conversation,

...

and we can't encourage

...

growth and evolving

...

and critical thinking

...

when bad information, garbage information is easy to access and it's free and the best information that

...

pushes us intellectually and pushes us to think

...

typically cost money. And so this is actually very exciting to me.

...

And I'm I'm embarrassed to say that I haven't heard of this, and I'm the thrilled that I have now that I'm on the website.

...

So

...

forgive me that I had to disappear through a majority of this conversation because I had a phone call. I was so disappointed by Laura, I would love to hear. And and please apologize ...If

...

you've already covered this because as I said, i'm I'm late to the game.

...

But how do you see this? I'm a fan of Britney Brown, and I've read there to lead, and I've ...I've

...

watched some of my direct reports in the past through darren lead, and I think they really loved. But

...

what is your

...

what is your con ...I I understand the concept of Public, but ...but but how do you see that in terms of what? I just said in terms you know,

...

rich and great critical thinking intellectual content is sometimes so hard for

...

Yeah. Of people that access that This is so amazing.

...

Thank you, stephanie. I mean, that's sort of the backbone of what we trying to do at Bottom is how do you claim network generate

...

revenue?

...

That the great work you're doing, even can give away to the communities that most needed

...

because when Right. And it doesn't ...and I can go back to ted and I can

...

I can

...

dissect there and how it work and how none of the revenue that landed up being generated by the text talks made down to the I dot go to s you, and I can talk about an ecosystem where, you know, a lot of the time

...

the the interesting now of around exponential tech when you went to South Africa, a ticket to to go conference was two thousand, you know, dollars or the equivalent.

...

And so there only people access to the the the the material were really

...

white

...

for the most part rich banking community Right? And so this there's a question because how do you create a model where the in critical thinking and and you actually lied,

...

is marketplace,

...

and we live in a world where it could be where like, you know, the culprit can pay for it. And we can generate a lot of revenue through that part of the business, and then we connect to giving in a way of people that need most for free so they have access to. And let's

...

definitely both into our Dna and a long term,

...

you know, it's it's definitely the

...

the pot goal that that if we can get to the end of rainbow. Right? Like, that's where we wanna go.

...

And as our part is it's of your pitch or the corporate partnerships

...

understanding that ...I mean, through this

...

sort of

...

through this mission,

...

indeed, I think we could argue that you can you can build and empower better

...

employees and better future entrepreneurs.

...

I mean, every. Yeah. Yeah. Then it's not the way they know

...

yeah. I know. I mean ...it

...

depends where you are and which organization

...

sort of gonna method where they are, but a lot of the data

...

shows as we all know that if you have a more in

...

workforce, those companies she do better. If you have,

...

you know, assume your senior leadership key, you know, that if you have one board member, it's token after that at least three board men of members or there's no point than having one. Like, there's so much data that where the facility, the diversity, the transparency

...

shows that you ultimately will be a better organization.

...

And so part about to training is is very clear on this.

...

Yeah. It is clear. It seems like part of that training is, you know, not

...

you know, moving into companies where they're at and working with them. And then putting towards some of these, you know, the ...what seems obvious asked may not be obvious to

...

to others because you have to meet them where they are.

...

And then you can use the data to tell the real with the true data story about how and why this will make them more successful more profitable.

...

And lastly, ralph, I know you have a show here, and I I'm sure you need to conclude at some point, but I have one more very fast question that I think we'll be using. And that is Laura as something like me.

...

Who has a background in politics and policy and is consulting. If there was ...there were some way that I wanted to add value or get involved.

...

I I'm looking at your team and your store all over the place, but, of course, I'm in the I'm in the United States. Is there is there a way or connection point?

...

Well, you deliberately started bummer. Although I'm based in I mean,

...

based in York City,

...

and my team mainly

...

my global team. But, okay. We we ...we intentionally started Bo. We have country partners in my countries of which the Us is not one yet. So I'm in the process of really working through, you know, what we do in the Us to see this in a way that it has the most impact, obviously,

...

it's,

...

it's most most complicated girl as most opportunity. Right? And so we're looking for partners and partnerships, and so, you know, I wanna build it in the way that makes sense. And so I'm sort

...

the rest of the world perc as I kind of formulate what that would look like sure.

...

That's really, really really good question,

...

Stephanie, because

...

the,

...

as we will know,

...

when the ...the the Us knows something well, it it is such a such right beacon

...

that it easily. Well. I've just heard your off of its

...

of repairs or the other beacons,

...

and there are lots of out in in in the world, and we have some of those

...

in the in the vaglio side.

...

But

...

it's not a question of so much, you know, working

...

outside of the Us

...

and full stop, but figuring out

...

as large said, you know, the right,

...

the right way and the right moment to engage in such a way.

...

That

...

the rest of the world actually actually gets to say.

...

I I i long I not using inclusive such as possible and anybody who aligns with that principles

...

and and wants to move forward in this way has a way to hook right. And right now, we're

...

two years old and the little the two years,

...

you know, kind of it hit. So

...

it's it's definitely

...

been a little bit more complicated

...

one one hope.

...

Yeah. I I can ...I can certainly appreciate that. But in the world of moisturizing

...

information, if I may I heard you speaking of double

...

And a great opportunity

...

audible is to and perhaps see Kendall, but you can download

...

Adam Grant book on power moves where he actually recorded

...

some

...

interviews and conversations he had with world leaders on the Mcdonald's Switzerland. And there ...it's one of my favorite. I think I've listened to it an engineering advice.

...

Interesting. Yeah

...

right. I'm ...I I haven't read it, but I'm from I actually so adam and I had Da and I know adam because you booked for ted, but

...

I haven't learned the book that I will now. I ...get well, actually, you can't read it. You know, He actually didn't write it. He said that this book was literally dedicated only listening. It's ...you know, what I'm on his interviews. Okay. Good. I'll get it on one of old power moves.

...

It's power mode. And he interview some of our great global thinkers and leaders, and you will enjoy it immensely. So there's your hot tip for the day.

...

Thank.

...

You're welcome. Ralph thanks. Great. We have appreciate

...

Of course, and Laura we're hear from you. Thank you so much. Thanks for participating. Really.

...

I've invited a few humans few other humans to enter the stage everyone anyone

...

has elected to

...

kick back and enjoy the conversation, which is just fine.

...

But the conversation is coming to an end because, of course,

...

we can't take up

...

all of your

...

valuable free time, and thank you very much for spending. So that with us today.

...

Laura, if I may just to conclude

...

somewhere between

...

the education pillar

...

and the community out outreach pillar,

...

and the

...

Think tank pillar, and the several other areas of activity that

...

we could, you know, easily describe

...

and divide

...

Bo into.

...

What is actually happening and that's really exciting is

...

a whole new model of

...

collaboration

...

and and a whole new model of building something

...

that, yes, it will be, you know, or is

...

a business, but it is also going to be something

...

in addition to it.

...

Perhaps beyond the models of

...

contribution to

...

societal discourse, if you will, that we have seen

...

so far. What are your hoax Obama for the next

...

five years?

...

So my hopes are that we can

...

create a model here that if you align behind a set of principles

...

and you wanna drive change in the world, you can find the way to

...

you know, contribute.

...

And

...

and also that we

...

can educate, not just those i've not forward,

...

but we it can find a way to create a model where we're educating

...

across stakeholders. And I think

...

you know,

...

really

...

in every

...

government and every

...

organization in every community,

...

there are people who who deeply are committed to a more fair sustainable

...

and, you know, human centered future And so

...

one of two things we have to help create the systems that help them

...

Connect in and and ready and feeling empowered to have a voice and health things forward.

...

And if we don't to you know, I think within organizations, this both the

...

consumers of the products and the individuals that are working for those organizations are eventually gonna demand

...

their companies start moving forward in a more transparent and sustainable way. And so the question is how do we build a system that allows everybody who really cares about

...

values of a, you know, a piece of sustainable milky human centered world to be tapping in.

...

And feeling like we're doing their part

...

and finding like minded people that they can collaborate with and being educated on the things and the and and the issues they care about most. And, again, not just the wealthy, having access to that education, but

...

all

...

st stakeholders in society.

...

So we wanna build this in a decentralized way that allows that to really

...

mean what it needs to mean in those local communities in those local countries

...

and then be able to roll that up below in some way that's meaningful.

...

That sounds like a big crazy

...

Idea one maybe it's, you know, but we don't wanna do it alone. We want partners. I don't

...

wanna think the obama network is going to

...

build this on our own. And so that's why I'm in the series of groups right now that are talking about how to we face

...

network and network. How do we collaborate the my us?

...

And at the end of the day, a lot of it,

...

Right now comes down to funding, so I'm spending

...

and I'm fortunate them out in my time

...

looking for capital. So

...

that's my cool.

...

Plug,

...

because what I like doing this building

...

systems that help quite impact.

...

Get some. And on that ...yeah.

...

On that elegant note, we should leave it

...

if any of what we've spoken about

...

has resonated,

...

do head over it to Bar global.

...

Check out

...

all of the you, various

...

commercial and editorial and educational and outreach.

...

And publishing

...

activities that

...

we are engaged in.

...

And my big thanks to Laura time, the the founder of Bomber

...

for spending this eye with us and taking

...

all of you

...

very patiently listening

...

humans out there

...

on a bit of a bit of a journey from the beginning.

...

And looking into

...

what we hope will be

...

a positive future.

...

Thank you very much, Laura. Thank you. Thank you

...

for having me. Thank you, everybody for joining us.

...

Thank you, Stephanie, and

...

we will see you next week.

...

On the next

...

my global studio. Oh should I say, hear you. Have a great day. Thank you. Thank you.

Fortune Cookie