The Future of Entertainment is Interactive

The Future of Entertainment is Interactive.

Fireside is where the world's greatest creators go to bring the audience into the story through live, interactive, virtual shows.

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The future of entertainment is interactive.

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Transcript

...

And

...

Read.

...

They teach you that you can turn inward, and you can begin

...

to get the message of the symbols,

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read other people's myths, not those of your round

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because you tend to interpret

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your own religion in terms of facts.

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But if you read the other ones, you begin to get the message.

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Myth

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helps You youtube put your mind in touch

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with the experience of being alive.

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It tells you

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what the experience

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is.

...

This, of course, is from the great Joseph of Campbell,

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and his nineteen eighty eight conversation with Bill,

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and the book is called the power of Myth.

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It's saying that the corporate world has gone crazy

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of a storytelling

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in the last ten years or so

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the influence of ted and

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Other such platforms has meant that

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everyone is now a storytellers, and

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corporations three storytelling telling us an easy way to tick off the

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quote and unquote soft skills boxes as I hate and despise the terms soft skills incidentally and anyone who is in communications will tell you that.

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Those are hard concrete skills,

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but in a world run by spreadsheets, it's

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difficult sometimes to convinced of bean counters, but I digress

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anyway, storytelling

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appears to be

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simultaneously going through

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something of a renaissance

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and being squeezed and narrowed in its scope

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perhaps those to phenomena

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related will

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invest investigate that tonight among or all the other

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interesting stories where will investigate.

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My name Ralph Tal. This is the creative farm.

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And out here, fencing the donkey enclosure with me is Rick,

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multimedia, indeed, trans,

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will get to that storytellers

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Coming in from Ontario. This time.

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The other regular on this program.

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Paul,

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unfortunately, has developed a nasty cough.

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So to save us the trouble of decipher,

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what he was going to say, he has

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he has

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A promise to come back next week in the meantime, Erica,

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welcome to the creative farm. Again,

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Thank you, Race.

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I ...it's a joy to be here. And

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on the notice story telling, it it kind of hit me the other day how

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how powerful ...I mean,

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there's so many so many areas where, you know, or I see the power of storytelling

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and and changing and shifting

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ideas much of what

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what's, you know,

...

but.

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But also,

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like ...so

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recently, I I signed up for a

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a subscription

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with

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a a sort of a service in in British Columbia, where I can pre buy

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this from the fishing boat so that the fisherman can, you know,

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they know that they've got some income coming in. And so we cook that the other without the week.

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Well, no. That was actually me walking down to the missing boat. This this will be ...I we ...I'm I'm putting in an order that we that we do fish coming up. I'll tell you which week. I get to pick up my order from

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from from Sc auto, which is this this organization that does this in Vc.

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But right after I put in my first order

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of of which I ordered some arc Char in. I got sent an email from them.

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And

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lo and behold, it told the story of the art.

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Beauty with this

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char is it's actually coming from from the art, and it's coming from

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any.

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Fisherman in the Arctic, and it told me the story of these two in you at Fishermen who aren't catching it by boat, that are actually catching it by snow.

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And

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so ...and

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I have to say, like, it made my whole like, experience,

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and it was my first experience ordering from them. It made it that much more joy to me because

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I now know the story of the fish high five and who it's coming from

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and the actual individual people

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that that I'm helping to support

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in in both their way of life.

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In their,

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you know, way of putting putting food on the tables of their own families.

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Stories, of course, are about connections,

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and we will get to that. But let's start

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as any good storytellers, Taylor Will tell you in the best place for start, and that, of course, is at the beginning.

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When did you bump your head against the dick head of

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story. When did you know when your balance that this was going to be

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your mission in life?

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It's funny. So

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I don't know that I actually knew it at this stage of the game. But

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my some of my earliest memories are in fact of me sitting in front of paid things and tests in my home

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as a little kid. And coming up with stories in the scenes that I saw in front of me. So

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my dad originally from Hong Kong, and so he had these wonderful chests in our house with all these carving of dragons

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and scenes from Hong Kong Harbor.

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And and I remember just loving sit there for hours and just just craft stories of what was what was happening with within those scenes and in some of the the paintings we we've got. I remember there being one of

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a known that it lived in both sweden in and Norway.

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And he'd sort of creek to the farm at night and

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and and and steal things

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from, you know, from the kitchen window and things like that in the middle of naughty little know.

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But he'd also do good, like, if there was any farm animals that were hurt he'd go and

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and give them a little bit of Tlc.

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So ...yeah.

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So those those are actually my earliest memories in life.

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Now I'm I'm actually

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deflect sec, and

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So

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I don't think I'd ever sort of considered a career.

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First published

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Of effect

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evan.

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But it's it just didn't occur to me because I ...as someone who is disliked i I was sort of told that was something that I kind of struggled more with.

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And I don't think I ever struggled with helen stories. I think it was just

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kind of learning how to present those story.

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In a way that

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sort of, you know, you're neuro typical

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world.

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Would have

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it was used to being given them. And so you didn't ...Enter the story to someone else's story of

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you're not being able to work with stories. Right?

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No. No. And I mean I I I was also, you know, incredibly fortunate in that I I had a number of people along the way sort of

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teach me and show me how to sort of enter

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how to present my ideas and how to

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to

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how how does sort of ...I guess, bill really build up my confidence in myself in in in those areas.

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And

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you know, including this one

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wonderful

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graduate student when I was an undergrad

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Event sort of setting biology.

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And

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this woman would sit down with me once a week, and she would

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show me

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different tricks and waves of presenting ideas and and, like, from my map to to structure

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sharing my thoughts. And

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I

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I think at the end of the day, she's the person that allowed me to have agree the word writer with my name,

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which I'm incredibly grateful for because it would have been around that time in my life that

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I I was running my own level of kids science company. And was definitely telling stories threat. Because

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we'd be creating all sorts of characters

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and those characters would we've used to teach kids about science and really silly and of fun ways.

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And

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and I remember ...because I was a biology student at the time, and I started in the co program,

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but after starting my own business rather than being a member of the co program, even though I was still a student, I started higher students from the co program.

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And I remember one

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one of the students I hired her name is Becky,

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sort of coming in and after, you know, I sort of had she did this wonderful wonderful performance with all these characters and these costumes.

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And in her in her her job interview. And afterwards, when I sort of compliment her on the creativity of the whole thing and

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and until they're out excited, I was never come work with us. She goes home my goodness this. She goes thank goodness. She goes, I was so nervous because because the biology part had told me how creative viewer were.

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And it was funny because at that stage, I didn't even think of myself as as creative, but I think kind of hearing that from somebody else and hearing that from somebody in that professional world,

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also sort started to allow me to start thinking about myself that way.

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I don't know why I

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the power of validation

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that we had to others somehow.

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And I don't know isn't to do that

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as a as a story, as creative they're human beings, but

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I mean, I guess, you know, in those kinda young formative of years. I I I did need that. And so ...so

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as I became a biologist, I think that's all the when I professionally embraced my off as a storytellers.

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So you was ...you were telling stories about science. You went ...you were a science communicator.

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Yeah. So I ...in in in some different ways,

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I

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I started probably,

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you know, in parks programs and with my first business, which was

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doing science education, nature education,

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But where we did stage performances

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as well as,,

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you know, created these

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intricate stories that we we we tell

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with kids, around, getting them become

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sort of

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just

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or archaeologists and things like that and I'm covering mysteries.

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And then later on,

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you well really through that work. I started getting a running reel going on in my head, and it was

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a running wheel for a science

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five television show. And so so I mentioned it to my parents and the their reaction was, well, I don't you do that. And

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and and all of a sudden, hurts me. I'm like, well, I guess I can. So I started to pitch that show.

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And sort of, you know, that was my entry way into so the world of a broadcast

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And I I started very much learned in the school of hard

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which with doing the business.

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Yeah. Yeah. But I mean,

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you know, and I I know it's ...and this goes back to that whole thing of permission again.

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I know originally, I kind of felt like a fraud in that world because I was the scientist entering that world as opposed to

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to somebody who'd been formally trained in in the art of storytelling,

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but it's funny. You know, And this is, I guess, one of those things that I've been learning as I get older

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is

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sometimes our differences

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is actually

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are actually the things that make

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make us stab out and that makes,

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you know, the stories that we tell so rich. And as I you know, as I now know that that whole science backgrounds

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is part of what makes my stories rich.

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It's part of absolutely science

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science indicators are are special creatures. I think they are

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a particularly wonderful breed of human

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because, of course, stories are practical

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educational tools.

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And

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information told through stories is far more memorable.

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I've got a note here somewhere, twenty two times more

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memorable according to one study.

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In fact, so so right, one of my favorite size writers that they they ever delightful for guy events

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in her delicious book transcend. If you people haven't

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read it. Please go out and get it now.

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But we don't just learn through stories. We are stories. Are we not?

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Oh, absolutely.

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It's ...i mean, that's one of the things that I teach my students now in my broadcast programs

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is

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how to embrace and tell their own story.

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It's ...in what you're were saying about, like, you know, the remembering things

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you know, an education.

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It's is ...you

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know, when I look around, and I'm I'm a huge nature lover. And and while I see myself as as, you know, a storytellers in other aspects other than than science education,

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it it still is love of flying, but whenever I go for a walk, whenever I step outside,

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I'm looking at all the different plants that are that are out there greeting me. And

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I can tell you what a number of those different class are that I be based on stories that I remember from my days as a parks natural.

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And because it ...because it creates a deeper connection with the minute

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it it creates something that sort of teases the synapses and makes you smile.

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Wow yeah. Brains, and I'm quoting from Ga again, our brains have evolved

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to understand the world through narrative.

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We'll have to drag guy out here on the creative farm sometimes soon.

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This idea of

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understanding facts

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effects as a list of facts.

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As being a very poor way to learn

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as opposed to

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when a list of facts

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is activated.

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Through in the language processing areas of the brain.

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It is truly a

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powerful tool

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to gender understanding

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of not just natural phenomena, but

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of pretty much anything.

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You ...yeah. Well, as a scientist. I'd have to say there like, if you're teaching science of facts, then you're probably not teaching science properly.

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Just because science dynamic, most of like, a good chunk of what we know in that space

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are

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educated guesses rather facts.

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Well, it's it's a working progress. It always has been. Well, this is this is this is just it. And I think that that

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like, I honestly think it's that that kind of world that understanding of science, but also

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sort of translates

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so well into the world. The story telling.

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...and and and and and in the world the story telling in this digital age too because

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you know, as I approach,

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you know, telling a story, I'm not approaching telling a story from a series of rules

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that I've been taught that this is what I have to do as a storytellers.

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I'm approaching it from

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you know, kind of a a space of experimentation,

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a space of,

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especially in the digital space of allowing for

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for

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the dynamic elements

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of

...

of

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of what happens when you interact. What happens when yes out there. Yeah. Exactly. I mean, even like right now,

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you would have come to

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organizing yourself for today with

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with with a bit of a shape of the things that you might want to ask me or that you ...that,

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you know, it's with quotes that you you wanted to lead into different thoughts and different conversations,

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but you didn't know what was gonna come come out of my now.

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Even even though wonderful thing.

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Well, and then the beauty because, like, you listen, and then you respond and and

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and the shape changes

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because Well, this is this is

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calm conversation as opposed to a as opposed to my.

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You know?

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But it it it's

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it's part of the beauty of it.

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Yes. Yes. Indeed,

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Welcome ...we'd

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love to. We'd love to hear what you've got to to throw into the pot tonight.

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Throwing things into the pot.

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I don't wanna go.

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Here comes ready.

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Yeah. I'm thinking about, you know, think ...listening

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to the both of you in Erica,

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I think you ...you've been on

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talks that I've done to. So I figured I totally have to

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repay the the love, and I really appreciate

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this topic. And I I guess I was thinking about it in terms of ...well,

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I yeah I guess, a few things. One thing was, it ...whenever I think about

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storytelling

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and

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knowing of whatever the heck fat means.

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I think

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it comes back to mind. I don't know if you ever saw. What's the belief do we know?

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But I thought a thousand years of ago, I watched it recently because it has so many

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kid, but not that it's telling you things that's giving you

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problems two ideas, and I think the one of the scientists at the very end said, you know, don't be in the no in the wonder. You know? And that's that's really it is

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is taking

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information

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about science.

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And trying it on for yourself. You could think about it in terms of a adult learning

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how, you know, facts for

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for perfect sake,

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have absolutely no use.

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But if you can take something and

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make it your own and test it out, like a good scientist should.

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You can really make it

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a living breathing

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usable thing.

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So there's my contribution to the part. The repeat of of of experiments, of course, is is the

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the the the foundation of of the scientific method.

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You know, if somebody else can do this, halfway around the world at a different hour of day and you know, on a on on a different

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day of the will, it's still work

...

that in itself is a huge narrative. Is it not?

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Oh

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plugging into the great story of discovery. I I I I love that idea.

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Okay. Go be my. And and if it doesn't work, the way you expected, why not? Why the hell did it know?

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So it's not any. It's not a linear

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thought process at all.

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No. I'm sorry. And it and it's not a fairly a bad thing it doesn't work the way you thought it was going to either. It's

...

it's ...I mean, because ...because that once again, well, a it shift the story, which is lovely and if we're talking science, well, you're still learning something from.

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It's a it always hurts me when when,

...

you know, people refer to, like,

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a no hypothesis as a failed experiments. Because it's not failed all.

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It's it's just a new discovery. It's a new direction.

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The the the the word failure is to be removed from the dictionary array of intervention, I think.

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Oh, I agree. It's so part of the process.

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Yeah, that's a part of a wonder.

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I don't wonder I wonder.

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Can we use

...

perhaps?

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Metaphor,

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parallel

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archetype

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saying us we're talking about stories

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and

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to demonstrate

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how

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we the collectively

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might heal some of the nasty divisions and troubles that

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seem to continue to play us,

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what place for stories in the modern world?

...

Yeah. So

...

I mean, and this is once again, this is this is part of what has really

...

attractive me to to Fireside chat because I think that sort of

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a collective choice that's being made here is

...

is

...

stories for for social goods

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stories to,

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you know, look at different perspectives.

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Potentially changed the conversation.

...

But this was ...I

...

mean, not scenario that when we said of embarked on our our documentary

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series naturally ours.

...

We had a very, very simple idea and the very simplified

...

was

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to interview different people

...

on

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how parks in natural faces

...

have inspires them.

...

And what we kept having come out of these conversations

...

that we were having with different people.

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Were

...

this beautiful

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mixture

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of stories of hope

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that come with connection to land of stories of

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even though

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we had people that were from all different blocks of life and experiences

...

in part for the world

...

it was there was there was this

...

this ...this echoing of of connectedness and this connected your nature.

...

And then

...

you know, we we had stories to ...and

...

in that mix, there was, like, true through this explanation of nature, there was we were learning stories of cultural understanding too. And the beauty

...

for us was that

...

part of it hits

...

these little stories that we are getting hit to different communities. So

...

we had a

...

sort of a homestead

...

well, it was a heritage farm

...

farmer who started to talk about the connected of ecosystems and the carbon cycle and the flow of carbon through

...

through through the system.

...

And then we had a first nation's gentleman who talked about how

...

we were all indigenous to somewhere, and we all as a result had that connection to the lab that we just needed to remember it. So me had a woman whose family has been a first settlers on this island, but has originally been,

...

you know, kind of a

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only had been previously inhabited by by first.

...

And

...

she talks about that transitioning

...

from

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you know, we're overcoming the land to ...oh, isn't it beautiful.

...

And to

...

then, you know, sort of transitioning

...

to like, you know, learning paddle in the same canoe

...

together

...

as we move forward together as opposed to

...

sort of Ed odds with each other.

...

And

...

and for me, part of the beauty what all this two was the fact that

...

we could use these different stories that

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that connected with different communities

...

to bring an invite

...

people to share and ideas that they might not have experienced before that might have been sort of slightly at odds

...

with

...

the way they saw the world, but because they were enjoying these stories of connectedness to nature,

...

it left them open to

...

to seeing in viewing somebody in a different way,

...

like,

...

in the case of one of our gentlemen on our first season of the series.

...

Was

...

gentlemen from Japan, and

...

his name was A,

...

and he sort of always worked in that high tech world, and then he landed on the silent and he was watching this owl on his deck.

...

And it shifted his focus from

...

from high tech to

...

becoming actually a felt artist, and,

...

you know, where it was So bit of a change.

...

Oh, it was the huge change. But

...

it was it tell me he made his own felt.

...

He did.

...

He did. Well, made it from the wall on the the island. Oh, and these these these creatures

...

that he created are as some of the most amazing felt hard I've seen, and they're so realistic.

...

And

...

But, you know, I mean, not only did it get him to look at himself in his world in his life in a different way, but it also

...

got,,

...

you know,

...

the other other people that were were

...

were

...

watching and learning about his his artwork they were looking at him in a different way.

...

And and

...

I think the each story that was told,

...

you could see things

...

is that you connected with.

...

And then there might have been a new idea. Something that that was alien to you are a different way of thinking about things.

...

And through the stories these people told it's sort of invited you into looking to experiencing

...

to seeing something in a different way.

...

I

...

spent a long time in in New zealand, and while I was there, I spent a long time

...

doing all matter of

...

documentary work

...

around the Marriage culture,

...

and

...

that

...

for belonging

...

is Tongue,

...

which literally means people of the land.

...

And

...

you know, the the running joke was that eighteen years in the place I was I was in data and at a fan of sorts.

...

But they had a wonderful thing

...

when we meet

...

stories meet.

...

And

...

all of a sudden, if you think about it,

...

you are

...

placed in a context of not just your own

...

here and now, but you being the

...

representative

...

of generations

...

of

...

people stretching back to the,

...

you know, to the beginning of time or what have you?

...

And then, however, sudden,, the perspective changes, does it not when you consider your story in the context of

...

it entertaining with other people's stories?

...

Absolutely.

...

I just

...

I had

...

this beautiful image that just popped up in my mind when you're mentioning them partially because I was also talking about some stories

...

or just previously,

...

that came from the the Golf Islands and Bc.

...

And there's this Northern Gulf Island that's called

...

Horn Island, and there's this beautiful book that somebody ...I I don't know the name of the author of off my head, but it's called Hammer.

...

And that's the story that was held there with Hammer

...

is it starts like way back in geological history with the first forming of the island,

...

but then it starts ...as you read on and through the tapes is it starts to tell the story of the people in that environment

...

and how the various people that then came and settled onto the island.

...

All impacted one another and also

...

changed each other's story.

...

So the hammer as a metaphor

...

of a tool

...

that

...

is passed on from generation to generation that sort of

...

direction was that more or less what we what they were talking about

...

Well, the hammer will ......yeah.

...

Ultimately, because

...

it it it sort of goes back. Will that carry back to to the the geological origins in the beginning

...

and the the stone on the island and the rock formation. But then, yes, as you said,

...

that hint

...

then also becomes a a tool throughout.

...

This is the creative farm.

...

I'm here

...

out

...

the back of the chicken should

...

with Erica Hard,

...

and we are discussing the power of the story

...

Let's

...

let's just switch talk a little and

...

get back to

...

the introduction

...

where

...

I mentioned this term that you use to describe what you do for living. What exactly

...

is a trans

...

storytellers,

...

and how does that differ from ordinary

...

multimedia?

...

Yeah. So this is a that's a term that sort of has gotten

...

changed in

...

and given many names

...

since it's it's it's

...

since since the term, term trans media. But it essentially ...it's it's a storytellers

...

that

...

tell stories to different platforms of media,

...

and within some of those platforms,

...

there's

...

the ability to interact with the story and through those interactions

...

to to ultimately to change the direction of of of the story.

...

These days,

...

the sort of the main term around trans media would probably be interactive or versus storytellers.

...

So so how does that work? Give us a, for instance?

...

So for instance, well, one of the areas where

...

which I've always ...I've always

...

rather enjoyed and found fascinating around this

...

of been

...

augmented reality games.

...

And so

...

so in in in terms of an augmented reality game,

...

you've got

...

Usually, you have. Well, this is this is ...certainly

...

where you have told that somehow

...

overlay a layer additional information

...

this in reality.

...

Okay. So so so that would be ...that that that that is augmented reality. But but in in the case of these these games.

...

And and I ...they're called allergies, I could be misty alternate reality or an augmented reality. I have double check on that. But ...but, yes,

...

the the idea with

...

with these particular games is

...

you

...

usually clues or left all in all different places they could be in real life. They could be

...

through geo catching. They could be online in different basis,

...

and those clues end up giving you a gateway into the game.

...

And as you choose to follow that gateway into the gain,

...

you then

...

will sort of input different information. It could be your phone number. Could be,

...

you know, your your

...

your email address.

...

You to

...

how do you how do you know to start in the first place? Oh, well,

...

i, like, i do i just walk out my front and, like, lower and behold. There is there's a whole thing I can interact with. Usually, usually, there's some sort of little hu. There's some sort of little clue out there that is designed to to capture the imagination of follow the rabbit. I can i I can I can see that time. But like more more example, please instance. Yeah. So there is the there's a big

...

game like this son's

...

pre the release of dark night. And

...

so so of mind steve Peters, he's the one that that's assigned it.

...

And

...

and part of how they hooked people into the game,

...

is they they went and they found the communities

...

online that were, like, hardcore core fans into those into, like, that whole world of

...

of

...

of dark night and and the comic books, and

...

and they started putting clues some Taser out there. And so it's it's ultimately those first people that you're catching with those that curiosity

...

with the what is this that I'm seeing.

...

And then once what's a few of those early people sort of get hooked into the game,

...

then it spirals?

...

And so more and more people, you know, become aware of the fact that that that there is a game of foot.

...

And

...

and

...

of some of the ways that can they can enter the game.

...

My friends, Steve has done this in a really cool way where, like,

...

he would ...I think, some dark night stuff, like, people would randomly get phone calls

...

that would then give them more clues in the game and, you know, even head them like, chasing down to random to different handkerchief than New York and Alright. I can I can just imagine the founding and those just like, hello.

...

Do not be alarmed, but I have a special a message for you.

...

It's like, I mean, what's going on?

...

This exactly it. Yeah. And

...

I ...Steve has always had a a little bit of a

...

it has he he he takes quite a liking for, like, you know, the horror, the scary for the style stuff, which does work really well with these games. I've always wanted to do one from the

...

the sort of bridget jones with Diary characters that I write who would be considered a trans media character Emmy Rogers,

...

because she's existed in the real world.

...

I love I mean, Mean is fabulous.

...

Oh, even I'm martin even saying is

...

fabulous.

...

And this is why she loves you.

...

Veeder ego go.

...

I'm in love with with the character. I'm not quite sure what to think of that.

...

So so we're talking. We're talking about interaction that actually happens on

...

you know, like, you know, at the back of your head on imagination, but there are

...

there are certain facilitator.

...

Right? There is a ...well

...

yeah.. Right? Yeah. So in the case of,

...

those those facilitator

...

are called, like, the puppet master.

...

And

...

on the when it's home.

...

Sorry.

...

What's in a? What's an?

...

Oh,,

...

augmented reality game.

...

Alright alright.

...

I'll I'll try to wrap my my my around around that one.

...

Okay. Go on. So so so here your your your etcetera in that game are are called the

...

they're called the puppet masters. Right? So what I've always wanted do and I haven't done this yet because because I haven't had the funding for it. But I I've I've always wanted to

...

create,

...

like, kind of like,

...

an international mystery

...

that you heard it here first, if you good access to funds, send them America's way. Yes, through. There will not be wasted.

...

So so I wanted to create this, like,

...

international mystery game with with with Emmy. And so

...

where Emmy and friends are trying to down and solve this international mystery

...

before Carmen San Diego

...

is sort of we we ended up having the reboot for that.

...

It was always ...I was always kind of pitching. You know,

...

you know, Emmy and a sort of a Carmen foundation goes sort of.

...

But

...

what you would do to make that game happen is you know, your co expenditures in the game and the players in the game that are trying to solve the mystery with emmy are ultimately,

...

you know, the public that joins and play and passing things down online and to show up at different parks or sites or festivals in the world, and they might have geo caching,

...

you know, actions that help them track something down or somebody at that festival that they meet up with and they they speak with.

...

But

...

to to make that happen,

...

you've gotta have a series of

...

ins instagram so friends like, around the world, but might be characters or might be real life people

...

or could could be, like, you know, brands or sponsors

...

that that have hidden things within their website that are playing and providing prizes within the game.

...

But ...which which just part of the fun of it. Like, I know my friend, Derek and Germany. He's he's always wanted to be the evil villain in that day.

...

Unfortunately, he does his evil villain Can't a little too too well.,

...

so

...

you're you get nervous. Just listening to that start

...

character.

...

One ...oh should I say z must stay in character

...

you're you're you're right on So the way he does that.

...

So ...but that's what's a beauty because that it becomes fun two for the people who are

...

who are helping to to drive the story because you ...because, ultimately, your team has to decide, okay. This section has become too easy. People are getting through it too fast. So they have to transition

...

and

...

figure out how do we make it harder or vice versa? So this is too hard, Nobody's is getting past this section. So

...

So,

...

maybe we should send this person out to put in an additional clue or, you know, in the counter that can put in an obstacle.

...

And so you mystery.

...

I can just say it now. For you as the the the the the group of story colors,

...

you're interacting and you're responding

...

based on what's happening in the game. And so you're having to ...the game has to be fluid..

...

Another really interesting storytellers totally look up in that sort of,

...

like, you know, highly

...

interactive and immersive of appearances

...

would be Lance Wheeler. He he like Steve, has a to doing things that are slightly

...

thriller or related

...

in in that landscape.

...

I just don't understand people who going for this sort of thing you the lot life is life is

...

is is is shall we say,

...

terrifying in a Well, we hear both without that that kind of entertainment, but I do understand that there's a whole whole subconscious of people who don't

...

This is the creative farm people and

...

out here driving the Fence post

...

at the far end of the of the the opal is

...

is Erica Hard with me, and we are talking about

...

the power of stories.

...

Please do pop your sort of

...

hat into the ring if you wish,

...

if you wish to to spa with us here out in the in the backpack opal,

...

in the meantime, in the meantime,

...

thing that has occurred to me, and we, you know, we've now done a handful of these programs.

...

And then something something of of a regular fixture for us on on the on the Monday night.

...

Monday European time,

...

we aim to get past cliches.

...

And

...

shall say inadequate mental shortcuts

...

on this program.

...

One cliche that keeps surfacing

...

in the context of stories is, of course, the expressions stories are universal.

...

Well, of course, they bloody you because otherwise, you know, what use would they be? And

...

and and why would they be stories in the first place? But what does that act mean what makes

...

stories, the idea of stories us. So how far back into

...

human history do we have to look to find the reasons

...

as to why stories well told

...

or even average

...

well told, to resonate so well,

...

well enough

...

for these thousands of people to go out and play these trans games

...

running around the world cities and looking for clues.

...

Well, if you're if you're asking, you know,

...

how stories became a part of

...

part of human civilization

...

and culture.

...

Well I ...with the ...sort of crazy cat I've got. I I I'd harbor that she's got stories running through her head all the time too.

...

I mean, it's it's a way of ...it's

...

a way of passing on knowledge.

...

It goes back to what we are talking about at the beginning of the

...

of our time today

...

is

...

is part of the importance of story is

...

is a way of educating

...

But then meaning, if you look again at my crazy cat, who all of a sudden will start start, you know, jumping sideways with their fur because she's got some sort of ...she seriously over acts imagination. She's very funny.

...

In that case,

...

she's got a story going on in her that's just simply entertaining her as would be the case when we look at things like, like,

...

our They,

...

their entertainment.

...

I know ...and

...

this is an interesting thing I've noticed over the years. I I see a chain

...

in the number of people that are going to

...

different genres of our storytelling

...

depending on what's happening

...

around the world.

...

So

...

for example,

...

with the character that we mentioned earlier, emmy, her her stories

...

tend to be silly, light, fun,

...

Although she can sometimes get on on her her soap box.

...

But as a result, we typically

...

will see a rise

...

in people seeking out her stories.

...

When

...

when things in the world get tense when people need a break when they need an escape,

...

that's one of the times when they turned to stories. And stories that are lighter, like, I can tell you right now, I've avoided

...

or ...well, I'm I'm not it's not my genre anyhow, but I've avoided

...

those types of stories this last year because I want things that are gonna give me a smile that are gonna relax me.

...

Keep going.

...

So

...

and it's

...

so ...yeah,

...

I I I think one of the things I wanted to touch on earlier to what we were talking about so the trans and interactive stories.

...

Is ...I

...

I mentioned one type that's highly immersive, but but there's other ways of telling stories that are interactive to

...

like, I

...

I think all of us

...

since we've had the the

...

Since we've had the addition of social media out there, it's given all of us the ability

...

to tell stories

...

more interactive

...

in the digital space.

...

We just have to be open to

...

allowing for train change in transition within our stories

...

because we all now have access to platforms

...

that allow our audiences to engage with those stories.

...

And and this right now as as I touched on at the beginning of the show is a prime example

...

of a platform

...

where you're telling a story, but because you can invite the audience up

...

and be

...

it it allows for

...

for change for a transition

...

for

...

for for the story to

...

to pivot directions.

...

Depending on

...

depending on

...

whether that's something you ...you you make a part of your

...

of your

...

your story on here. Well, so the the

...

beautiful thing, and the

...

soul of the story, of course, is that it's it's alive and it keeps changing.

...

Mhmm.

...

The story that was told

...

two hundred years ago,

...

grim you, grim brothers or or what heavier

...

has been polished and

...

added to and edited over the years as has every other story.

...

Isn't that part of the point?

...

Of living the story that

...

you keep adding layers of meaning that are actually

...

appropriate and and poignant to you in your own

...

situation in the time that you're alive.

...

Yeah. Well, and it's it's part of

...

it it it it's well, it's part of the creativity, but it's also ...I think that's a huge compliment to the the store ...to the original storytellers as well.

...

If people are

...

are sort of taking what you creative,

...

and they're adding different layers to it.

...

It it's interesting because I know in the early days of of the the digital web

...

as

...

some studios, and I think there's still this response from some studios, but

...

some as

...

people were taking to the web to create fiction around some some projects,

...

and and build out things like the characters

...

for true blood and and things like that

...

on these social media spaces,

...

they're

...

there was a little bit of those of that bite from some studios saying, oh, oh, no. No. You can't touch our characters. You can't do this with our characters. Yeah. Others that embrace it.

...

It created these whole different ways for their fans to engage to become a part of the the story to

...

and

...

and to play and experience and have fun with it. And so I actually have to give a shout out to ...I don't know if it changed in any point. But in the early days, true blood actually did embrace that. And

...

I remember because there were too many characters on the web in those days because it was at a stage of the game where people did accept characters on the web. I, of course, jumped in, you know, head first with any not realizing that.

...

And

...

so Emmy was at this transitional

...

points

...

where where where that starts to change, which was really exciting.

...

But as I was at this transitional point, I

...

like, Emmy gravitate towards other characters on the web, and, including those those those true life characters, and it was it was a lot of fun. I had no clue to what the story was about in those days, but I I would get invited a along with

...

with some of the characters to go on girls nights to

...

to go to the local

...

sort of

...

strip joint, you know, for the for the bad see the male answers.

...

Which ...which is a very funny,

...

you know, kind of experience to have where all of it completely make believe, why you're having this real life conversation

...

online? Well, did everything think of this? Oh, and that's right off her Alley and when I was

...

and like, wasn't changed. Oh, absolutely and then he discovered that there's vampires in the

...

hey.

...

How good...

...

This idea of taking taking a well known

...

sometimes very well known sometimes

...

exceedingly well known and

...

much mind

...

idea

...

or a thread, or a set of collectors

...

is really quite an interesting one because

...

this doesn't ...this did not come up

...

with the Internet, and I'm

...

thinking in particular of a book that was

...

that came out in in

...

Russia in the late nineteen nineties.

...

By the name of Kira.

...

Wrote book called

...

Constant.

...

Which means the last ring bearer,

...

and it is an alternative account of what happened

...

once they

...

the ring trilogy

...

had come to its conclusion.

...

And in fact, and and accounting

...

from the perspective of

...

the losers, not the winners, and all

...

was not quite as talking had envisaged

...

the fact, they the elves were

...

a pack of bastards,

...

the orcs were had been basically,

...

painted as these these monsters and they were based that they were actually

...

honorable.

...

And simply wanting thing around independence

...

elements such as that do come into stories

...

quite a lot where

...

as you were saying before, you know, you open it up to broader the

...

and and all of a sudden,

...

you are having to account for

...

entirely

...

unpredictable angles

...

and

...

and

...

conclusions. It's it's rather fascinating. The living story

...

is a beautiful thing. Is it not?

...

Oh very much. So

...

it's ...and it's ...and it's interesting because I mean, that is like, you know, one thing that's

...

when you are playing around with these stories that that are moving elements and where you're allowing your audience to engage with than them. It it does bring up the lenses at time of in the direction I want this to be the way that the story going, and there's that fear from the ...their can that's here from the creator standpoint of control.

...

Now I'm I've always in one that's that's ...I'm ...well ...I'm

...

I I have ...especially my teaching days. I've caused nerves to others because I

...

I like the dynamic story. I like,

...

you know, giving kids, the

...

the the the the the the reins, the carts and

...

and allowing them to experiments and to explore and to

...

to see what happens when we let we throw paints on the walls.

...

But

...

many

...

are used to having control.

...

And

...

as as you kinda brought up in the toolkit case there, sometimes, you know,

...

you can have something where

...

where, like, magic and beauty comes into the whole things, but sometimes

...

something can come out that

...

at odds with with your values or the the the sort of the messages that you were sharing within that story.

...

And

...

And that's ...it

...

it does bring up interesting dilemma questions

...

in the digital space with this.

...

That was sort of one thing that we were hit with with with any stories that we weren't expecting.

...

And

...

because we thought you're telling

...

female stories. But because that means a bit of flirt, we

...

ended up

...

attracting in quite

...

and nail audience, especially because in in the early days of doing that, there was a much larger male audience in the digital space.

...

And and we were playing with,

...

you know, because then Emmy the Linux user. So

...

we'll

...

automatically, you know, get it, like, you know instead of, you know, the nerdy pet guys.

...

But it did end up pulling in a rather Cd element

...

of people

...

who

...

were

...

interested in Emmy stories and tried to

...

twist and turn them

...

into

...

something we weren't comfortable with. Even even

...

we got some that online, like, you know, when you're

...

like the ways,

...

certain Gentlemen pay ...I shouldn't call them judgments links to really dot Jobs

...

that

...

prey on young girls and that's in the digital space

...

as as Enemy's writer,

...

I was getting a lot of that through private messages from them in the early days. And and as we looked at how to deal with that because it really was not

...

pleasant to deal with

...

It was ...it was it hello little girl. Let me show you my itching. So wasn't actually a whole lot more awful than that? It was a lot more home awful on that.

...

And and you can see how how and young girls can get lured into sending things that they shouldn't

...

because

...

because of how these guys will play guilt trips and things like that on them and try to make them

...

feel like yeah. It it it there whole psychology behind that, which is really disturbing.

...

But

...

it's

...

The the interesting thing with it was that

...

are finally at the end of the day,

...

way of kind of dealing with that was to actually

...

and some users

...

to a character's profile

...

and to the character stories, which was not something I would foresee doing beforehand, but I'm well absolutely to stay stand behind that. Choice because it was the difference between spoiling the story for us and the telling

...

and and continuing to enjoy it in a it wasn't just us. It was also impacting our audience as well because some of these men were quite

...

quite aggressive

...

Well, nasty, this unfortunately, has a way of

...

of rubbing off on on people and the people to feel it, and it's

...

and it can quite easily kill your

...

kill your narrative. So let's let's maybe. That's maybe for the few minutes that we have

...

left turn to something lighter just turn to business,

...

which is where we kind of started from

...

business and stories.

...

Seems to me that

...

in the business world,

...

all often

...

stories are

...

press gained, if you're well

...

into being window dressing,

...

and they are stripped of the

...

color and character

...

and delicious

...

and

...

multiple meanings

...

and there are the sort of two three-dimensional

...

versions

...

shadows of their former myself. Nobody believes them.

...

Everybody repeats them,

...

and it's on a bit of a sham

...

what does business need to do in order to tap

...

into the true potential of real meaningful stories?

...

And, of course, what examples have you seen of stories used to enrich

...

rather than to cover up ugly truths?

...

Yeah. I think ...well,

...

I mean, I think I think we've

...

I think, like we see happen so often when something becomes popular,

...

we see people

...

butchering the term or misuse the term. And so and

...

story story and storytelling telling us going through

...

a round of that right now in the world of marketing.

...

But I think

...

think what it's done well

...

is

...

when people

...

really honestly

...

...believe

...

in the stories that they're telling. And when those stories, like, you know, connect with our heart,

...

and are doing some positive and some good out there.

...

So, like, like, the story, I told you, there be getting on the show

...

with when I, you know, ordered my arctic char through Skip

...

for those of that weren't with at the beginning of the show.

...

Auto is

...

a basic business allows you to pre order

...

part of the fishing stock fisherman to support so that they know that they've got some income coming in. And so to get those stories

...

right after I ordered that char

...

about the the two

...

fisherman who are catching the

...

the arctic char, via

...

bias like ski

...

up in the Arctic,

...

and and knowing a little bit about them and their families, that's a story that works for me so that pulls up my hearts string. You can tell that they actually, from ...from the way they wrote about that, they actually care about those fishermen. They care about their fishing community.

...

And

...

it makes me wanna order a whole ton more fish of now, Of course, there's only so much I could order before it goes.

...

But ...but it

...

about

...

about

...

being a clients of theirs.

...

I

...

So our corporations

...

always going to be struggling with this speakers because ultimately stories

...

connect people with people as opposed to people with corporations.

...

Yeah.

...

Yeah. And I mean ...and this is this sense I mean ...I think ...I mean, I hate the term influencer, but I think that's ultimately

...

why that started to become popular

...

online. They the the the idea of utilizing

...

real people to tell the stories of businesses

...

is because it was

...

another person,

...

like, and and it it became quite big in the sort of the the mom market. And I mean, I think that's because

...

this was a mom

...

not an an actor that was up there

...

telling you

...

how this product

...

know changed their family life at home.

...

I mean, note, of course, that influencer market has been

...

utilized

...

and changed and transitions

...

into

...

something

...

that's

...

can be the,

...

you know, the fake side of that storytelling telling now, and and where you can see right through it because like, okay. This is no longer a real person that's telling me about a positive experience. They've had with this. This is behind my book because I I know how to be rich and skinny. Right? Yeah. Exactly.

...

Well, I guess the living story will continue to evolve as all living stories do, and

...

we will come back to this idea how of the living story.

...

I have a feeling

...

from time to time because

...

this is work in progress. This is not something that can just

...

you know,

...

be

...

put away

...

and ticked off as dumb.

...

Stories, sorry. I indeed

...

far more

...

important and far more

...

impactful.

...

Then quite often, we

...

have been conditioned to to

...

giving them credit

...

and the process of discovery of interesting stories

...

and what they actually

...

contribute to our lives, I think is one of them more

...

delicious

...

aspects of being

...

being alive, and so we'll come back to this.

...

And I think

...

Erica Hard,

...

writer broadcaster,

...

educator, and

...

trans,

...

indeed, storytellers,

...

From from Canada.

...

Thank you for coming up to the to the creative farm.

...

The the barn still needs painting. So we'll

...

attend to that next week.

...

I good ...or how they verify

...

as well as you know, I I

...

enjoy the creative farm

...

as a as listener as as well as being up here on stage, but

...

you're know part of joy.

...

I I just love ...I love listening to you and I love your ideas, and I love I love the way you you spark interesting conversation.

...

Sparking is what we do on the creative phone.

...

Thank you, Erica. Thank you to the listeners. Thank you, To Kayla who's stuck ahead and and bravely.

...

Through a few ideas into the pot, steering your away

...

on

...

on the fire on the porch.

...

We we'll see you oh hear you

...

Next week, and a good night. Thank you.

...

Night, everybody.

Fortune Cookie